Airgas · 6 days ago
Senior Manager - Marketing Automation
Radnor, PA
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expAirgas is a leading U.S. supplier of industrial, medical and specialty gases, and they are seeking a Senior Manager for their Marketing Automation team. The ideal candidate will architect and implement sophisticated marketing automation strategies, mentor a team, and collaborate with various stakeholders to drive lead generation and increase eCommerce sales.
IndustrialMedicalRetail
Responsibilities
Architect and implement sophisticated marketing automation strategies that deliver significant ROI through lead nurturing and eCommerce sales
Inspire and mentor a team of talented marketers to drive significant and measurable impact on the business
Collaborate with Marketing Operations, Creative, Merchandising, Regional eBusiness Managers and other key stakeholders in strategy development, tactic execution and detailed reporting
Author a strategy document that outlines the plans to achieve key initiatives with a focus on driving lead generation, nurturing leads through the funnel, and increasing eCommerce sales
Develop and implement list growth strategies through collaboration with regional teams to establish methods for data capture and maintaining data integrity
Define and monitor key performance indicators (KPIs) and collaborate with analytics and other teams to report on the value and return on investment (ROI) generated by marketing campaigns
Develop marketing briefs that outline all critical campaign details for effective execution of comprehensive marketing campaigns that deliver customer-focused objectives: loyalty and retention, engagement, and adoption of digital products and self-service offerings
Provide guidance on best practices, emerging technologies, and competitive intelligence related to email and marketing automation
Manage and mentor a high-performing team of two direct reports, fostering their growth and development in areas of reporting, strategy, and execution
Qualification
Required
8+ years of progressive experience in marketing automation, with 4+ years in a management or leadership role
Bachelor's degree in marketing, business, or a related field; or equivalent work experience
Proficient knowledge of HTML, JavaScript and SQL required
Successfully implementing marketing automation strategies during early-stage platform use within a large enterprise environment, going beyond basic email campaigns to create complex, multi-channel customer journeys
Marketing automation platforms (e.g., Adobe Marketo, Salesforce Marketing Cloud, etc.) and a strong understanding of their integration with CRMs and other enterprise systems
Understanding of marketing principles: A/B testing, customer journeys and integrated marketing
Strong analytical and problem-solving skills, with the ability to translate complex data from an analytics platform and the marketing automation platform into actionable insights and strategic recommendations
Ability to forecast program performance and build basic financial modeling
Exceptional leadership skills with experience managing and developing a team, demonstrating the ability to guide them toward a shared vision
Excellent communication and interpersonal skills, capable of influencing stakeholders at all levels and collaborating effectively across departments
Preferred
Master's degree is a plus
Experience in platform migration
Benefits
Medical, dental, and vision plans
Vacation
Sick time
Floating holidays
Paid holidays for full-time employees
Progressive parental leave package
Generous paid time off for the birth or placement of children
401k plan with company matching funds
Tuition reimbursement
Discounted college tuition for employees’ dependents
Airgas Scholarship Program
Company
Airgas
Airgas, an Air Liquide company, is a leading U.S. single-source supplier of gases, welding equipment and supplies, and safety products.
10001+ employees
H1B Sponsorship
Airgas has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (8)
2023 (12)
2022 (10)
2021 (8)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
unknown2015-11-17Acquired
1986-12-26IPO
Leadership Team
Robert McLaughlin
CFO
J
Jay Worley
Chief Operating Officer
Recent News
2025-12-19
Clayton B. Bruner, P.L.L.C.
2025-11-22
Company data provided by crunchbase