AEO (Association for Enterprise Opportunity) · 2 months ago
Senior Director of Marketing, Communications, and Engagement
Washington, DC
Full-time
Onsite
Director/Executive
$120K/yr - $160K/yr
10+ years expAssociation for Enterprise Opportunity (AEO) is a leading voice of innovation for microfinance and microbusiness, dedicated to creating economic opportunities for underserved entrepreneurs in the United States. The Senior Director of Marketing and Communication will lead the strategic development and execution of marketing initiatives, enhancing brand visibility and member engagement while communicating the organization's mission to stakeholders.
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Responsibilities
Develop and implement comprehensive marketing and communication strategies aligned with AEO’s mission and objectives
Conduct market research to identify trends, opportunities, and challenges in the industry
Set measurable goals and KPIs to track the effectiveness of marketing campaigns and initiatives
Enhance and maintain the organization’s brand identity, ensuring consistency across all marketing and communication materials
Oversee the development of creative content, including graphics, videos, and written materials that resonate with target audiences
Manage the organization’s visual and verbal brand guidelines
Build and maintain relationships with key stakeholders, including members, partners, sponsors, and the media
Collaborate with internal teams to ensure consistent messaging and alignment of marketing efforts with organizational goals
Represent the organization at industry events, conferences, and meetings
Plan, execute, and evaluate integrated marketing campaigns across multiple channels, including digital, social media, print, and events
Collaborate with internal teams and external agencies to produce high-quality marketing materials
Monitor and optimize campaign performance using data-driven insights
Lead the digital marketing strategy, including SEO, SEM, email marketing, and social media
Oversee the management of the organization’s website, ensuring it is user-friendly, up-to-date, and optimized for search engines
Develop and implement social media strategies to increase engagement and reach
Develop and execute communication plans to effectively convey key messages to stakeholders, including members, partners, and the media
Serve as the primary spokesperson for the organization, managing media relations and crisis communication and represent and communicate about AEO at industry events
Write and edit press releases, speeches, articles, white papers, and other communication materials
Develop and implement strategies to engage and retain members, ensuring they feel valued and connected to the organization
Oversee the creation and distribution of member communications, including newsletters, event invitations, and updates on organizational activities
Plan and execute member-focused events and activities to foster a sense of community and encourage active participation
Lead and mentor a team of marketing and communication and strategic engagement professionals, fostering a collaborative and innovative work environment
Provide regular feedback, professional development opportunities, and performance evaluations to team members
Manage departmental budgets and allocate resources effectively
Oversee and direct the policy team to ensure alignment with organizational goals and strategies
Develop and maintain strong working relationships with congressional offices and key legislative stakeholders to effectively advocate for the organization’s policy positions and legislative priorities
Ensure timely and accurate communication of policy developments and legislative activities to internal and external audiences
Track, analyze, and report on the performance of marketing and communication initiatives
Utilize data and analytics to inform decision-making and optimize strategies
Prepare regular reports and presentations for executive leadership and the board of directors
Develop and manage creation of annual report on behalf of the organization
Qualification
Required
Knowledge of and experience providing communication services on the topic of economic development, business, entrepreneurship, public policy, innovation, and other topics of relevance to the work of the Association for Enterprise Opportunity
Must possess excellent organizational and planning skills
Excellent written and oral communications skills with full capability to write articles, position statements, print and e-communications
Superior project management and time management skills
Must be a confident communicator and presenter to internal and external audiences
Strong knowledge of policy and industry trends impacting the work of the Association for Enterprise Opportunity
Strong knowledge and understanding of current trends in digital media/social media and of the power of integrated, multichannel communications to enhance AEO's market presence
Self-motivated, decisive, and resourceful with the ability to flex with rapid change, anticipate, and act quickly on opportunities
Ability to build productive relationships with internal and external constituents
Willingness to do what it takes to get the job done
Exemplary team player with a positive and professional approach to management
Experience working with a trade association
Proficiency with Pardot, Salesforce, and WordPress
A master's degree in communications, marketing, or equivalent is preferred, together with a strong knowledge of business, and experience in managing effective, external relations
10 years of professional experience in the areas of responsibility listed above is a must
Benefits
Fully paid medical, dental, and vision coverage.
Competitive compensation based on experience including retirement matching.
A collaborative and high-performing work environment.
A convenient location in downtown Washington, D.C.
An onsite gym and rooftop patio.
Company
AEO (Association for Enterprise Opportunity)
AEO is the leading national organization and voice for entrepreneurship and small business development in the United States.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Connie Evans
President & CEO
Brian AM Williams
VP, Chief Technology Officer, Department of Data and Analytics
Recent News
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2025-12-03
2023-12-13
2023-11-24
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