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Donorbox · 1 month ago

Senior Market Research Specialist

United States

Full-time

Remote

Senior Level

$80K/yr - $95K/yr

5+ years exp

Donorbox is a leading fundraising platform and donor management system for nonprofit organizations. The Senior Market Research Specialist will analyze nonprofit sectors and their unique challenges to guide the company's go-to-market strategy and product direction, while also uncovering market opportunities and identifying unmet user needs.

CrowdfundingSoftware

Responsibilities

Conduct in-depth research to define TAM, SAM, and SOM globally and regionally for nonprofit verticals

Map industry structure, giving trends, digital adoption, and seasonality (e.g. Easter, Giving Tuesday, Ramadan, etc.)

Create sub-segment analyses — e.g., dioceses vs. parishes, Catholic vs. Protestant, churches vs. Christian orgs, animal shelters vs. wildlife rescues – for deeper understanding

Deliver clear market landscape reports that guide strategic prioritization

Develop and maintain detailed Ideal Customer Profiles (ICPs) and buyer personas for each segment

Identify key purchasing decision-makers and influencers — demographics, psychographics, motivations, and buying cycles

Understand their pain points, approval layers, and how they make technology decisions

Validate findings through structured surveys and interviews with nonprofit leaders and users that this candidate will conduct and analyze

Determine where and how target audiences consume information, from podcasts and newsletters to associations, conferences and other media platforms

Identify trusted communities and communication channels that influence their decisions

Understand preferred content formats and technology adoption levels

Analyze how organizations discover and evaluate software — through peers, partners, Google search, or industry networks

Identify purchase drivers (simplicity, cost, trust, integration, etc) and objections (security, fear of change, theological fit, etc) and explain how Donorbox can effectively address these challenges

Document budget cycles and fiscal dependencies to align sales outreach and marketing campaigns with optimal timing

Benchmark Donorbox against fundraising software competitors

Analyze features, pricing models, messaging, and positioning

Identify opportunities for differentiation — including through positioning, CRM integration, pricing flexibility, and product features and simplicity

Partner with the Product team to uncover insights that inform new features, product improvements, and market opportunities, ensuring Donorbox continues to evolve around real customer behavior and needs

Identify friction points in user journeys and translate findings into actionable product recommendations

Support new product or feature development with data-backed insights from target markets

Collaborate with the larger Marketing team, Sales, Customer Success, and Product to extract internal customer and performance data

Analyze customer mix, usage patterns, ARR by segment, and churn reasons

Conduct win/loss analyses and synthesize learnings into ICP refinements

Synthesize all research into clear, actionable insights backed by data points, and present findings to leadership and/or stakeholders

Share useful findings with the company to help inform decisions and shed light on users' latest behaviors, preferences, and needs

Recommend GTM strategies, product & brand positioning, and technology partnership opportunities based on market data

Deliver quarterly reports on industry trends and emerging opportunities

Execute primary and secondary research using surveys, interviews, focus groups, and desk research, singlehandedly managing the process end-to-end

Design and analyze quantitative studies (market sizing, segmentation, survey analysis)

Conduct qualitative research — in-depth interviews, customer panels, win/loss interviews

Use data and tools like Typeform, Google Trends, SEMrush, SimilarWeb, Crunchbase, and Pew/Giving USA reports

Build and maintain a market intelligence database with competitive data, pricing, and adoption metrics

Visualize findings through dashboards and concise, presentation-ready insights for senior stakeholders

Qualification

Market researchData analysisB2B buyer behaviorResearch toolsData visualizationCuriosityCommunication skillsTeam playerSelf-starter

Required

5–8 years of market research, strategy, or growth analysis experience (preferably in B2B or SaaS or nonprofit tech)

Strong analytical background and ability to translate complex data into actionable insights that stakeholders can immediately understand

Deep understanding of B2B buyer behavior and go-to-market segmentation

Familiarity with research and analytics tools such as Crunchbase, SEMrush, SimilarWeb, Google Trends, Cision, survey tools, or AI-driven platforms

Exceptional written and verbal communication skills

Curiosity, initiative, and a self-starter attitude - comfortable working cross-functionally and autonomously

Preferred

Experience researching or marketing to the nonprofit, faith-based, or education sectors

Prior experience in a high-growth SaaS company

Demonstrated ability to identify white-space opportunities and influence GTM strategy

Strong presentation and data visualization skills

A true team player, dedicated to driving meaningful impact both within our company and for our valued nonprofit customers

Benefits

Fully remote work from the comfort of your home

Generous time off policy of 21 days (birthday included 🎉), 8 designated/floating holidays, 2 paid volunteer days, and 5+ sick days (dependent on state)

Employer-sponsored health insurance plan through TriNet, including medical (United Healthcare), dental, vision, and life

401(k) retirement plan via TriNet's partner, Empower, with an employer match of up to 4%

Reimbursement package for home office expenses and professional development, up to $1.5k

Eligibility for employee equity plan (stock options)

Wellness program with fitness and mindfulness classes

Love your work and our mission of serving nonprofits!