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Silverback Strategies · 2 months ago

Senior Paid Media Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Silverback Strategies is a performance marketing agency recognized as one of the best places to work. They are seeking a Senior Paid Media Manager who will be responsible for driving the strategy and performance of multiple client Paid Media strategies, managing a portfolio of accounts, and collaborating with various internal teams to enhance clients' digital programs.

AdvertisingSearch EngineSemantic SearchSEOSocial Media MarketingWeb DesignWeb Development

Growth Opportunities

Responsibilities

Responsible for driving the strategy, innovation, and performance of multiple client Paid Media strategies

Fully “own” the success of a portfolio of a few (3-5) client accounts

Plan, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goals

Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)

Pioneer testing and deployment of “outside the box” media channels & tools

Collaborate closely with internal teammates in our Creative and Analytics teams to drive successful creative strategy/performance & analytics measurement, tag management, etc

Collaborate cross-functionally whenever appropriate (i.e. on multiservice clients) with counterparts in SEO to drive successful cross-channel marketing strategy for clients

Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients

Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts

Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships

Successfully retain & even grow your assigned client portfolio through best-in-class communication, storytelling, presentation, and relationship building

Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change

Understand the client’s industry, audience and goals and stay on top of industry changes, trends, and best practices

Play a close role in sales enablement, including but not limited to identifying upsell/cross-sell opportunities and contributing to sales pitches, client onboardings/kickoffs, etc

Effectively delegate support tasks as appropriate to junior teammates; manage quality assurance for teammates’ work & ensure clients are receiving high-quality deliverables 100% of the time

In some cases, directly manage (i.e. act as the dedicated people manager) for 1-2 Paid Media teammates (Managers, Specialists, or Associates)

Contribute to the overall success of the Media department through proactive involvement in product development, process improvement, and direct collaboration with the Associate Directors and Senior Director of Paid Media

Qualification

Paid Media StrategyGoogle Analytics 4Client EngagementPaid Search CampaignsSocial Media CampaignsGoogle Tag ManagerSupermetricsAnalytical SkillsCommunication SkillsTime Management

Required

5+ years of experience (minimum) managing Paid Search AND Social campaigns. (Main platforms are Google, Meta, LinkedIn, and TikTok)

Previous agency experience is a must-have!

Experience serving as the main point of contact on client engagements (at least 3+ years of client-facing experience); strong comfortability being client-facing

Strong experience driving/leading paid media account strategy

Strong testing & innovation mentality

Experience collaborating with Creative resources and contributing to creative briefs + driving paid social performance creative

Advanced proficiency with Google Analytics 4 and Google Sheets/Excel

Strong analytical skills, technical knowledge and attention to detail

Excellent written and verbal communication skills

Eagerness to deliver under tight deadlines

Genuine curiosity that will guide the research to inform your technical work

Outstanding time management and organization skills

The ability to accept constructive criticism in a professional manner and to learn from edits

Comfort with constant personal and professional growth