Wedgewood · 2 months ago
VP, Digital Customer Experience/Ecommerce
Swedesboro, NJ 08085, USA
Full-time
Hybrid
Director/Executive
10+ years expWedgewood is the nation’s largest and most trusted provider of compounded veterinary medications, recently merging with Blue Rabbit to enhance its services. The VP, Digital Customer Experience/Ecommerce will lead the digital strategy across various platforms, focusing on revenue growth, operational excellence, and delivering a high-converting customer experience.
PharmaceuticalVeterinary
Responsibilities
Define and lead the overarching strategy and vision for all of our digital retail platforms (Wedgewood prescriber and pet storefronts, Blue Rabbit)
Set and own aggressive revenue, margin, LTV, CAC, and traffic goals
Drive business performance through coordinated execution across content, merchandising, lifecycle, and media
Deliver clear, concise reporting to senior leadership and drive accountability through KPIs and forecasting models
Own and optimize the performance marketing ecosystem across search and social
Lead creative/media integration to drive full-funnel storytelling and ROI
Oversee media investment allocation and creative iteration
Build a best-in-class DTC experience that integrates personalized journeys to maximize the LTV of every prescription
Oversee digital merchandising, promotions, UI/UX, and innovation roadmap
Partner with creative, content, and product teams to deliver an on-brand, high ROI experience
Lead CRM strategy across email, SMS, and push touchpoints
Partner with analytics teams to identify actionable insights across acquisition, retention, and conversion
Define measurement frameworks and testing roadmaps to evaluate and optimize performance
Support procurement and implementation of evolving tech stack
Build and lead a high-performing team across performance, merchandising, UX and site
Foster a culture of creativity, accountability, testing, and agility
Guide prioritization, coach emerging leaders, and manage agency/vendor relationships
Represent the consumer journey across digital commerce in cross-functional forums
Qualification
Required
10+ years in ecommerce, digital growth, and consumer marketing
Experience leading P&L and scaling digital revenue across DTC marketplaces
Deep fluency in performance media, CRM, analytics, and user experience
Strong understanding of Salesforce, GA4, and Martech landscape
Exceptional team leadership, stakeholder management, and strategic storytelling skills
Preferred
B2B2C Health category experience preferred
Benefits
A comprehensive benefits package that includes health, dental, and flexible spending accounts
401(k) retirement plan with a generous company contribution to help you save for the future
Company Paid Life and disability insurance
Access to voluntary insurance options
A generous paid time off program that increases every year
Tuition reimbursement
Opportunity for growth - We believe in promoting from within and do so through our internal job posting program!
Company
Wedgewood
Wedgewood is the nation’s largest and most trusted provider of compounded veterinary medications.
1001-5000 employees
H1B Sponsorship
Wedgewood has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (2)
2022 (2)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2020-12-09Acquired
Leadership Team
Robert Palmer
Chief Operating Officer (COO)
Recent News
EIN Presswire
2025-12-04
2025-08-06
Company data provided by crunchbase