Haymarket Media US · 4 months ago
Commercial Brand Director, McKnight's
New York, New York, New York, NY, US
Full-time
Hybrid
Director/Executive
$175K/yr - $200K/yr
10+ years expHaymarket Media, Inc. is searching for a dynamic and experienced Commercial Brand Director to champion the McKnight's brand, the leading resource for the senior care industry. This pivotal role demands a blend of strategic thinking, creative flair, and exceptional leadership to drive significant revenue growth and oversee operations.
Media Production
Responsibilities
Craft, communicate and champion the brand's strategic vision across all teams, ensuring alignment on goals, targets, and deadlines, and providing staff with the necessary resources
Collaborate closely with sales representatives, joining client meetings to ensure our offerings align with client needs and result in commercial success
Engage with a territory of key clients to grow their commercial relationship with McKnight’s
Ignite new product ideas for business development teams across digital, custom content, live events, and print vehicles
Identify and cultivate strong relationships with key industry contacts to forge relevant content and commercial partnerships
Partner with our talented editors to craft a compelling content strategy that resonates with and grows audience engagement within our three senior care verticals: Long Term Care, Senior Living, and Homecare
Collaborate with the marketing team to develop powerful and effective messaging that resonates with both the McKnight's audience and our valued clients
Leverage the power of AI to create cutting-edge solutions across the McKnight’s brand family
Build, train, and nurture a high-performing, motivated, and effective editorial team that consistently exceeds expectations
Lead the recruitment process and conduct formal appraisals for your direct reports, fostering their growth and development
Provide personalized one-to-one coaching and assistance to all direct reports, empowering them to reach their full potential
Ensure organizational systems are intuitive and easily managed, even in your absence, fostering a seamless and efficient workflow
Collaborate with the product team, contributing to exceptional digital UX, functionality, and product design that delights our users
Qualification
Required
10+ years of proven experience in digital media, with a strong track record of success
Education, Bachelor's degree in related field
A powerful leader, communicator, and collaborator who inspires and motivates teams
Boundless creativity across all publishing platforms, consistently delivering fresh and engaging content
Exceptional oral communication and presentation skills, captivating audiences with your insights
Sharp financial and commercial awareness, driving profitable growth and strategic decision-making
Outstanding project management and people management skills, navigating complex initiatives with ease and fostering a positive team environment
Ability to Travel, to industry conferences and to the Northbrook, IL office on a semi-frequent basis
Benefits
Paid annual vacation, holiday and sick time off
Comprehensive health plans including medical, dental and vision
Competitive 401(k) investment options and generous company matching program
Life insurance
Commuter benefits
Employee referral awards
Tuition reimbursement
Training opportunities through industry-recognized programs
Three Week “Work from Anywhere” benefit, to ensure work life balance
Company
Haymarket Media US
Haymarket Media, Inc. is an award-winning specialist content and information company.
201-500 employees
H1B Sponsorship
Haymarket Media US has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2022 (1)
2021 (1)
Funding
Current Stage
Growth StageLeadership Team
Lee Maniscalco
Chairman & CEO
Company data provided by crunchbase