Archinect · 2 months ago
Marketing and Communications Manager
Architectural Resources Group (ARG) is a nationally recognized firm specializing in historic preservation, architecture, planning, and conservation. They are seeking a Marketing and Communications Manager who will play a key role in marketing, business development, and communications, promoting the firm to various audiences while managing a team and leading strategic initiatives.
Architecture
Responsibilities
Contribute strategically and tactically related to client development
Understand trends in the industry, competitor due diligence, and future leads for the firm
Identify teaming opportunities and stay abreast of industry developments
Lead our Go / No Go process, helping ARG make strong business decisions
Report and present weekly to firm leadership regarding deadlines and new opportunities
Lead the design and development of compelling storytelling and collateral in support of new commissions and visibility for the firm
Direct and manage Marketing Coordinators, interns, freelancers in the pursuit of marketing efforts
Track performance of proposals (conversion, client debriefs) and help us optimize what is working and pivot as necessary
Undertake appropriate market research on current and future clients
Communicate our firm’s business strengths to potential new clients, but also be able to emphasize an understanding of design principles
Confirm that our content and collateral is consistently competitive and updated (CVs, imagery, narratives and storytelling, facts, metrics, client and jury quotes, awards and publications)
Write, as needed, in layman’s terms about sophisticated and complex design concepts
Lead presentation crits and sit in the seat of the client, anticipate selection committee questions and recommend ways to satisfy those questions
Manage the firm's digital channels including social media and our website
Utilizing existing templates, keep the firm’s website and social media consistently up to date with the latest images, text, and news about ARG
Coordinate with our PR consultant to assist with ARG visibility. Assist with client and photographer approvals and permissions
Keep our Awards calendar up to date and alert firm leadership about upcoming deadlines well in advance. Make recommendations about which programs we pursue and which projects we emphasize. Collaborate with the project design teams to create submissions
Work with design teams to coordinate photo shoots, develop cost sharing with consultants, communicate post production notes to the photographer, and disseminate final photography to all channels
Act as an ambassador for ARG with our consultant community, clients, conference organizers, media, prospective new hires, and students
Be rigorous regarding ARG’s identity and graphic standards across all collateral
Coordinate with ARG’s PR consultant on firm-related events, seminars, workshops, panel discussions, and networking opportunities to expand ARG’s presence with potential clients
Qualification
Required
Bachelor's degree in Marketing, Communications, English, Historic Preservation, Architecture, Real Estate, or related field
Familiarity with Adobe Creative Suite and digital marketing tools (content management systems, digital asset management tools, google analytics, project management platforms) or an enthusiastic ability to quickly learn to use them
5-7 years experience in marketing roles, preferably within the historic preservation, architecture, design, or construction industry
A passion for historic places
Proven excellence in storytelling and editing
An ability and interest in quickly conquering the learning curve and becoming familiar with our practice and portfolio
Strong desire to work in a fast-paced and highly collaborative team environment where you will be the 'go-to'
Relentless attention to detail and ability to manage multiple projects simultaneously
Benefits
Medical
Dental
Disability
401k plan
PTO
Cell phone stipend
Company
Archinect
Web platform
Funding
Current Stage
Early StageRecent News
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