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Wilson Sonsini Goodrich & Rosati · 2 months ago

Data Analyst, CRM

New York, NY

Full-time

Hybrid

Mid Level

$82K/yr - $110K/yr

3+ years exp

Wilson Sonsini Goodrich & Rosati is a premier legal advisor to technology, life sciences, and other growth enterprises worldwide. They are seeking an experienced Data Analyst to join their Marketing Technology team, responsible for analyzing marketing data to support strategic initiatives and optimize campaigns.

FinanceFinTechIntellectual PropertyLegalPrivacy

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Ensure data accuracy and consistency across marketing technology platforms

Analyze data from various marketing technology platforms, including CRM systems, email marketing tools, social media analytics, and website traffic data

Assist in the design and implementation of data reporting dashboards for business development and leadership teams to track metrics around prospect client and client relationships

Provide in-depth analysis and recommendations based on data findings to optimize marketing and business development efforts around the firm’s client acquisition and retention strategies

Create insights around campaign performance, lead generation, and other key performance indicators (KPIs), within Marketo and Salesforce

Support the Senior Manager of Marketing Technology in the integration and automation of marketing data systems and tools

Present data-driven insights to stakeholders, including the business development, events, and communications teams

Create training documentation and how to clips and provide user trainings as needed

Qualification

Data visualization toolsCRM systemsMarketing data analysisA/B testingCampaign optimizationCommunication skills

Required

Bachelor's degree in Marketing, Business Analytics, or a related field

3+ years of experience in marketing data analysis, preferably within a law firm or professional services environment

Strong knowledge of data visualization and reporting tools (e.g., Power BI, Tableau, Excel, Smartsheet)

Experience with CRM systems, ERM platforms, marketing automation tools (e.g., Salesforce, Marketo, Introhive), and Google Analytics

Familiarity with A/B testing, segmentation, and campaign optimization techniques

Strong written and verbal communication skills, with the ability to present complex data insights in a clear and concise manner

Benefits

Discretionary year-end merit bonus based on performance

Highly competitive salary and benefits package

Company

Wilson Sonsini Goodrich & Rosati

Glassdoor4.3

Wilson Sonsini Goodrich & Rosati provides legal services for technology, life sciences, and other growth enterprises.

Founded in 1961

Palo Alto, California, USA

1001-5000 employees

http://www.wsgr.com

H1B Sponsorship

Wilson Sonsini Goodrich & Rosati has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (14)

2024 (16)

2023 (17)

2022 (20)

2021 (24)

2020 (42)