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Gray Media · 3 months ago

DIGITAL MARKETING COORDINATOR - WALA (GDM) Gray Media Group

Mobile, Alabama, United States

Full-time

Onsite

Entry, Mid Level

2+ years exp

Gray Media is a multimedia company headquartered in Atlanta, Georgia, and they are seeking a Digital Marketing Coordinator for their Gray Digital Media team in Mobile, AL. The role involves assisting in the development of multi-platform digital marketing campaigns, collaborating with sales managers, and optimizing campaign performance through data analysis.

BroadcastingCommunitiesDigital MediaJournalismLifestyleMedia and EntertainmentNewsPublishingSportsVideo

Responsibilities

Work with Multimedia Sales Managers and the Management team as a secondary contact for multi-platform, digital marketing strategy, understanding client goals, and optimizing success through research and analysis

Develop media plan recommendations, buy summaries, and campaign measurements to achieve Key Performance Indicators (KPIs) and Return on Ad Spend (RoAS)

Assist with developing and presenting media recommendations that include the reason/benefit for tactics used, along with investment and deliverables to internal and external clients

Will serve as an essential part of the account services team that includes Multimedia Sales Managers, Media Executives, Sales Assistants, and the Gray Digital Media AdOps Team. Coordinating and interfacing with additional GDM resources may be required based on need

Will go on client-facing calls with Multimedia Sales Managers and/or Media Executives

Will assist with client onboarding, gathering, and/or developing campaign creative

Take the lead on optimization strategies for digital campaigns using back-end campaign analysis and providing recommendations based on data (using GDMs data reporting tools, Google Analytics, and more)

Stay up-to-date with emerging trends and identify areas of development within emerging markets

Help develop and present concise reporting decks highlighting the success of campaigns and recommendations for future campaigns

Promote positive working relationships within the department, the company, and the vendor community