NucleusTeq · 2 months ago
Associate Director — Marketing & Partnerships
United States
Full-time
Remote
Lead/Staff, Director/Executive
10+ years expNucleusTeq is a company focused on a unified Data & AI platform, and they are seeking an Associate Director for Marketing & Partnerships. This role involves leading global marketing efforts and managing partnerships to drive revenue and product adoption while collaborating closely with sales and product teams.
Information TechnologySoftware
Responsibilities
Lead global Marketing and Alliances/Partnerships to drive revenue, product adoption, and brand leadership
Own category narrative and demand creation; build Hyperscalar and SI programs end-to-end (from onboarding to co-sell)
Partner tightly with Sales, Product, and Customer Success to hit growth targets and improve win rates
Own positioning, messaging, and narrative for the NuoData platform and products
Drive integrated launches (product, solutions, industries) and competitive positioning
Plan and execute demand programs (paid/organic, ABM, events, communities, field) to deliver SQLs and ACV
Create high-impact assets (use-case pages, solution briefs, case studies, datasheets, demos)
Playbooks, discovery guides, ROI/TCO tools, talk tracks, and competitive battlecards
Define KPIs/OKRs; instrument the funnel; forecast pipeline and campaign ROI
Build NuoData’s Partner Program (tiers, benefits, MDF/JMF, competency paths, deal reg, certifications)
Establish co-sell motions with AWS, Azure, Google Cloud, and OCI; secure PDM/CSM sponsorships; list marketplace offers; integrate with ACE / Partner Center / Partner Advantage / OCI portals; target FY co-sell sourced/influenced bookings
Source, evaluate, and onboard SI partners (regional & global). Define joint solution plays, reference architectures, enablement tracks, and sales plays; sign collaboration agreements and build partner scorecards
Run co-branded campaigns, field events, demos, POVs, and lighthouse references; manage calendars, MDF proposals, and post-mortems
Stand up a lightweight PRM (partner portal, deal reg, enablement paths, content hub), partner SLAs, and quarterly business reviews (QBRs)
Coordinate with Legal/Finance on reseller/referral agreements, data protection, branding/use of marks, and program Ts&Cs
Marketing-sourced + partner-sourced pipeline to target (agreed quarterly with CRO)
Number of Hyperscalar co-sell accepted opportunities, marketplace-sourced deals, and SI-influenced wins
# onboarded partners (Hyperscalar solution maps + SI certifications), % enabled to 'sell-ready,' QBR health scores
YoY growth in SQLs, win rate, and ACV; reduction in CAC for partner-sourced deals
Share of voice in priority categories; growth of owned audiences (newsletter, community, social)
Qualification
Required
10+ years in B2B enterprise product marketing/GTM; 5+ years owning alliances/partnerships (hyperscalers and SIs/GSIs)
Experience in inbound sales
Hands-on with cloud marketplaces & co-sell: AWS ACE, Microsoft Partner Center (MCPP/Co-sell), Google Partner Advantage, OCI partner tools
Proven record designing and scaling partner programs (tiers, MDF, certifications, deal reg), onboarding SIs, and closing co-sell opportunities
Deep grasp of enterprise Data & AI: ingestion/ELT, Trino/SQL, Airflow, governance (catalog, policies, lineage), and agentic AI
Executive storytelling and C-suite presence; strong analytical/operational rigor (SFDC/CRM, MAP, PRM)
Experience managing teams across Product Marketing, Demand Gen, Digital, Comms, and Partner Marketing
Bachelor's degree required; MBA or technical degree a plus
Benefits
Competitive base + performance bonus; equity eligible.
Industry-leading health, dental, vision; 401(k) match, PTOs.
Company
NucleusTeq
NucleusTeq is empower & Transform customers’ business through the use of digital technologies.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ashish Baghel
Founder & CEO - NucleusTeq
Recent News
2025-10-17
Company data provided by crunchbase