University of Massachusetts Dartmouth · 2 months ago
Video Production Specialist
Dartmouth, MA
Full-time
Onsite
Mid Level
$58K/yr - $73K/yr
3+ years expUniversity of Massachusetts Dartmouth is seeking a Video Production Specialist responsible for creating impactful video content that supports the University’s brand and marketing objectives. The role involves hands-on experience in all phases of video production, including filming, directing, and editing, while collaborating with various teams to enhance digital engagement and storytelling.
Higher Education
No H1B
Responsibilities
Produces high-quality video content with a focus on increasing engagement, promoting leads on the website, supporting recruitment, retention and other University initiatives
Creates and films video content for a range of projects to capture the energy and spirit of campus life and events
Contributes to video content strategy from ideation through scripting, storyboarding, directing, filming, editing, and post-production
Captures high-quality photography to complement video content and support marketing campaigns across social media, web, and print platforms
Supports University web team by editing and reformatting video clips for use on the website
Assesses, recommends, and applies the appropriate production values and tools on a project-by-project basis
Oversees the collection and documentation of release forms, ensuring compliance with permissions for all individuals featured in video content
Assists in the development and execution of video content strategy including researching audience trends, analyzing performance metrics, and recommending new formats (e.g., vertical video, short-form, live streaming, interactive video) to maximize reach and effectiveness
Collaborates with marketing strategists, designers, and content creators to develop integrated campaigns, leveraging video as a core marketing asset
Utilizes emerging tools and platforms (e.g., TikTok, Reels, and YouTube Shorts) to keep University content fresh, engaging, and relevant and stays up to date on video, digital marketing, and social media trends
Supports cross-functional marketing initiatives, including email campaigns, paid advertising, and website enhancements
Reviews incoming video requests, collaborates with managers to prioritize projects, and communicates timeline and progress updates to marketing leadership
Serves as project manager and leads the planning and coordination of video production schedules, digital assets and resources to ensure timely delivery of projects within defined scope
Organizes, tags, and archives video assets in accordance with University protocol to ensure easy retrieval and re-use
Ensures video content aligns with University branding, accessibility standards, and copyright/legal requirements
Manages and maintains video production equipment, and evaluates, recommends, and implements new tools, supplies, and software to support high-quality content creation
Mentors and guides student employees in video production and digital storytelling
Contributes to the department’s priority projects as appropriate and may perform duties in the absence of the Video Production Manager
Performs other job-related duties and responsibilities that may be assigned and/or the job description changed periodically to reflect changing organization needs
Qualification
Required
Bachelor's Degree in film and media studies, multimedia production, marketing, communications, or related field
Demonstrated (3 years) professional experience in video production or digital content creation
Proven (3 years) experience transforming creative briefs into standout videos that drive engagement
Experience using Microsoft Office, Adobe Creative Cloud software (e.g., Premiere Pro, After Effects, Audition, Illustrator, Photoshop) and other video/audio editing tools
Flexible schedule required including occasional nights and weekend coverage, as needed
Occasional travel to off-campus locations
A strong creative eye for capturing video and photography that tells a compelling, unique story
Comfortable working in both studio and field settings, with a knack for creating compelling content
Strong understanding of end-to-end digital video production, from capturing high-quality footage to editing visuals and audio
Demonstrated advanced communication skills across all media, effectively collaborating with diverse teams and conveying ideas through visual and verbal presentation to all levels of the University community
Excellent judgment and ability to make creative decisions that align with and support department objectives and university brand
Maintains working knowledge of newest advancements in video technology, production techniques, digital formatting, and copyright/legal issues
Advanced skill in researching and applying new ideas to techniques and equipment
Deep understanding of the intended audiences and keen awareness of the most effective digital platforms for communicating with them
Ability to work within team to solicit, process, and apply feedback and edits to attain expected outcomes
Keen attention to detail in all aspects of video production from recording through final edits and export
Professional grade operator of digital video cameras, lighting, and audio equipment, including lighting and reflection kits, camera stabilizers/tripods, and microphones
Proficiency with current audio/visual editing hardware and software, CODECs, and formats
Strong project and time management skills
Strong interpersonal and communication skills
Ability to work independently and skilled in understanding, interpreting, and applying policies, procedures, and guidelines
Ability to carry, move, and stage photographic and video equipment weighing up to 30 lbs
Preferred
Master's Degree
Experience with social media content creation in a higher education environment
Familiarity with content creation for paid digital advertising, including knowledge of META, YouTube, TikTok, etc., and best practices for layout/design/safe margins for copy
Experience with audio recording and wireless mic systems to capture voice over/interviews/natural sound
Significant knowledge of digital camera systems, experience shooting with Sony FX3 or similar, lenses, gimbals and various production tools
Understanding of three-point lighting techniques
Benefits
75% Employer-Paid Health Insurance
Flexible Spending Accounts
Life Insurance
Long Term Disability
State Pension Retirement Plan
Optional Retirement Savings Plans
Tuition Credit (Employee, Spouse, & Dependents)
Twelve (12) paid holidays
Paid personal, vacation, and sick time
And More!
Company
University of Massachusetts Dartmouth
UMass Dartmouth is a national research university committed to academic excellence.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Christine Doyle
Interim CFO
David A. Gingerella, CPPO
Vice Chancellor of Administration & Finance / CFO
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