Total Beverage Solution · 2 weeks ago
Vice President Marketing
Charleston, South Carolina Metropolitan Area
Full-time
Hybrid
Director/Executive
10+ years expTotal Beverage Solution (TBS) is a dynamic, growing company in the beer, wine, and spirits industry. As the Vice President of Marketing, you will lead the brand strategy and manage a team of brand managers and content specialists to enhance the brand's presence and economic performance.
BrewingFood and Beverage
Responsibilities
Lead the development and execution of brand strategies across our portfolio
Deliver brand positioning, high value programming, assortment, and other brand marketing initiatives
Accountable for overall brand economics from pricing decisions through above and below the line spend budgeting / execution
Develop close working relationships with all key suppliers
Hire and develop the best pound for pound marketing team in the industry
Act as member of TBS management team to assist in strategic decision across the business
The individual should enjoy 'doing the work' – that is, personally engaging in brand strategy, developing programming, and so forth with the marketing team
Work with executive team to evaluate potential brand acquisitions
Qualification
Required
Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role within the beverage alcohol industry
Strong background in brand building for both established brands and new product launches
Proven track record of developing and executing creative, impactful marketing strategies
Passion for creative problem-solving and an entrepreneurial mindset
Exceptional team leader with experience managing cross-functional teams
Ability to inspire and mentor others to achieve their full potential
Strong business acumen with the ability to think both strategically and analytically
Experience in using market research and data to inform decision-making and drive results
Deep understanding of the beer, wine, and spirits industry, including consumer trends, regulations, and competitive landscape
Knowledge of brand positioning and marketing strategies specific to the alcoholic beverage sector is highly desirable
Comfort in a fast-paced, entrepreneurial environment
Ability to navigate and thrive in an organization without excessive bureaucracy
A passion for building brands with authenticity and a deep understanding of how to engage with diverse audiences in the alcoholic beverage space
An appreciation for both heritage brands and emerging trends in the industry
Company
Total Beverage Solution
Total Beverage Solution supplies and imports beer, wine and spirits.
Founded in 2002Mount Pleasant, South Carolina, USA
51-200 employees
H1B Sponsorship
Total Beverage Solution has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (1)
Funding
Current Stage
Growth StageLeadership Team
Dave Pardus
CEO
Matt Brown
Strategic Wine Partnership Manager
Recent News
2026-01-22
2025-11-22
2024-02-09
Company data provided by crunchbase