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E*TRADE from Morgan Stanley · 1 month ago

Marketing Analytics - Investment Management - Senior Associate

New York, New York, United States of America

Full-time

Onsite

Mid, Senior Level

$100K/yr - $160K/yr

5+ years exp

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. They are seeking a Senior Associate in Marketing Analytics to support the Investment Management Global Marketing Strategy team, focusing on analytics across web, CRM, and paid media to drive business growth through actionable insights and strategic recommendations.

BankingFinanceFinancial Services

Responsibilities

Manage analytics tasks associated with Morgan Stanley Investment Management marketing efforts, spanning web, CRM, paid media, etc.; help guide the strategy for MSIM Marketing analytics overall to ensure impact can be qualified and correlated to business growth activity

Work closely with internal stakeholders, including marketing, sales, technology, and senior leadership, to ensure alignment with business goals and to communicate actionable insights

Partner closely with broader Firmwide Marketing Analytics function to ensure that MSIM is accounted for within enterprise-level reporting

Contribute to the measurement framework for MSIM marketing activities and help translate business objectives into tangible marketing KPIs for various channels

Oversight of MSIM Marketing dashboards and data ingestion to fuel the dashboards

Support the launch of new data pipelines for the business to facilitate greater ROI analysis

Create accurate reports for marketing initiatives with ability to tailor based on audience (detailed data analysis for day-to-day teams and channel leads, executive level insights and reporting for broader or senior audiences)

Create actionable plans to implement sufficient tagging strategies or attribution solutions for that measurement framework to be accomplished and successful

Partner with Audience leads internally or on external agency teams where relevant (for paid media) to own, manage and activate Firm first-party data for various marketing strategies; contribute to segmentation development and management

Ongoing data capture validation as channels or campaigns are launched (ensuring tags are properly placed, QA of active data flows, ongoing maintenance)

Close partnership with Morgan Stanley Investment Management Technology stakeholders for implementation of tactics and validation of data

Standardization and automation of marketing channel analytics structures

Oversight of MSIM Marketing dashboards and data ingestion to fuel those dashboards

Develop Test & Learn recommendations and frameworks in partnership with relevant stakeholders across Marketing and the business

Qualification

SalesforceSQLTableauAdobe AnalyticsData validationData analysisMarketing KPIsIndustry knowledgePresentation skillsCommunication skillsTeam collaborationCreative problem solving

Required

5-8 years of relevant experience in data & analytics role; financial services category experience is a plus, particularly in the asset management space

Proficiency in Salesforce, Excel, SQL, and Tableau to manage, analyze, and visualize data to drive decision-making

Deep experience or expertise within Adobe Analytics and with the creation / maintenance of analytics dashboards within platform

Demonstrated ability to lead and manage analytics projects, providing strategic direction and ensuring the successful implementation of initiatives

Collaborative team player who can partner with Firmwide Marketing Analytics team and develop strong relationship for cross-Firm consistency and utilization of best practices

Highly analytical with ability to receive raw data and transform it into strategic, actionable insights for broader audiences with a range of backgrounds or seniority

Exceptional presentation skills, with the ability to translate complex data and insights into clear, actionable recommendations for diverse audiences, including senior executives

Extreme focus on accuracy and organization to facilitate ongoing data validation and excellence in analytics operations

Resourceful; able to exercise good judgment and come to creative solutions independently

Excellent verbal and written communication skills

Constant desire to learn and uncover trends in a rapidly changing industry; knowledge of competitive and industry trends (emerging measurement platforms or attribution solutions, data privacy regulation as it pertains to data capture, etc.)

Knowledge of LiveRamp from a 1st party data management standpoint