LINQ · 2 months ago
Senior Manager, Growth Marketing
United States
Full-time
Remote
Senior Level
6+ years expemslinqinc is a high-growth software company focused on empowering K-12 district teams through innovative cloud-based solutions. The Senior Manager, Growth Marketing will develop and execute multi-channel digital campaigns and account-based marketing initiatives to drive awareness and engagement, ultimately improving qualified pipeline and revenue growth.
Software
Responsibilities
Campaign Strategy across all digital channels and in-person events: Build integrated plans spanning paid search, paid social, programmatic/display, retargeting, email, webinars/events, website/CRO, content syndication, and partner channels
Full‑funnel campaign management: Define ICPs/segments, craft messaging and offers, develop landing pages and nurture streams, forecast spend and pipeline, and manage timelines from brief to post‑mortem
Lead management supporting Sales: Leverage 6sense or ABM/intent data equivalent. Partner with BDRs/AE leadership to define lead taxonomy and SLAs, route and score leads, improve 6QA/MQL→SQL conversion, and ensure clean handoffs with feedback loops
Measurement & optimization: Own campaign and funnel analytics, set KPIs, instrument tracking, run A/B and multivariate tests, and optimize creative, audiences, bids, and pages to maximize ROI
Cross‑functional collaboration: Work with Product Marketing, Content, Web, RevOps, and Sales to align priorities, launch GTM plays, and ensure consistent messaging across touchpoints
Team leadership: Coach and develop a small team; set goals, prioritize roadmaps, and foster an experimentation culture
Budget & vendor management: Plan quarterly budgets, manage agencies/contractors, and negotiate platform/vendor relationships
Qualification
Required
6–9+ years in B2B growth/demand generation with proven pipeline and revenue impact; experience in EdTech, public sector, or multi‑product portfolios a plus
Demonstrated success building and scaling multi‑channel digital programs across search, social, programmatic, and email/lifecycle
Hands‑on expertise with 6sense or ABM/intent data equivalent, HubSpot, Google Analytics (GA4), Salesforce, Canva, and Asana
Strong analytical skills with mastery of funnel metrics (MQL, SQL, SAL, win rate, CAC, payback) and experimentation frameworks
Attention to detail, excellent organization, and the ability to manage multiple concurrent programs and deadlines
Exceptional communication skills and stakeholder management; comfortable presenting to executives and partnering with Sales
People leadership experience: hiring, coaching, and performance management
Preferred
Qualified pipeline generated ($) and pipeline coverage for priority segments
6QA/MQL→SQL and SQL→Opportunity conversion rates
CAC, ROAS, and payback period by channel/campaign
Website conversion rate (visit→lead; lead→MQL) and landing page CVR
Email engagement and nurture progression velocity
Benefits
Our 401(k) plan comes with a 4% employer match on total earnings (not just your base salary).
Whether it’s a company bonus or target sales commission, your hard work doesn’t go unnoticed.
Our flexible Open Paid Time Off Plan lets you take the time you need, when you need it.
Take the time you need to welcome your new addition – We’ve got you covered!
Enjoy a little extra downtime to relax and recharge with the ten paid holidays each year.
Feel good while doing good – 16 paid volunteer hours to support the causes that matter most to you. #LINQCares
Rock-solid medical, dental and vision coverage. Pick your vibe: a low deductible PPO and pair with an FSA or a HDHP with a sweet HSA – with contributions from LINQ.
Employer-paid Short-Term Disability, Long Term Disability, Basic Life, and AD&D insurance.
Gym reimbursements and tons of extra savings on travel assistance, employee assistance, and even pet insurance options.
Invest in yourself with professional development opportunities to keep leveling up your skills.
Got an amazing candidate in your network? Send them our way and earn a referral bonus when they join the team!
Company
LINQ
Linq is an administrative software service provider for K-12 schools.
201-500 employees
H1B Sponsorship
LINQ has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Welsh Carson Anderson & StoweBanneker Partners
2022-01-12Private Equity
2019-08-09Debt Financing
2018-02-01Private Equity
Leadership Team
Michael Boch
CFO
Recent News
Business Wire
2026-01-16
2025-10-21
2025-05-07
Company data provided by crunchbase