Wedgewood · 3 months ago
Email Marketing Manager
Swedesboro, NJ 08085, USA
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $125K/yr
3+ years expWedgewood is the nation’s largest and most trusted provider of compounded veterinary medications. They are seeking an experienced Email Marketing Manager to lead and oversee the SMS and Email Marketing Program, focusing on campaign strategy, execution, and optimization. The role involves managing email campaigns, utilizing marketing automation, and ensuring data integrity and compliance.
PharmaceuticalVeterinary
Responsibilities
Develops and executes comprehensive email marketing strategies, including journey design, audience building, and content creation, to ensure program effectiveness
Collaborates effectively with business line leads to align email marketing strategies with broader business goals
Deploys A/B testing and other optimization strategies in collaboration with business line leads to enhance campaign performance
Utilizes expertise in personalization and marketing automation to enhance the effectiveness of email campaigns, generate leads, and deepen wallet share
Combines analytics and qualitative data to develop and execute strategies that meet branding and client experience standards
Establishes a cadence to deliver KPIs and regularly presents campaign performance to key stakeholders
Develops and maintains a roadmap for the email marketing program
Troubleshoots and resolves technical issues
Stays abreast of industry trends and emerging Salesforce Marketing Cloud technologies
Qualification
Required
Bachelor's degree in marketing or related field
At least 3-5 years of experience with SQL and Salesforce Marketing Cloud
Core competency in Email Studio, Advertising Studio, and Journey Builder
Strong knowledge of AMP script, HTML and CSS
Strong Business to Consumer Marketing experience in a subscription revenue business
Proven ability to work in a fast-paced environment and bring strategies from ideas to market quickly
Exceptional attention to detail, effective communication skills, and the ability to build strong relationships
Highly motivated, curious, and efficient individual who embodies a can-do attitude and is comfortable being hands-on
Preferred
Bachelor's degree in marketing or related field
Salesforce Marketing Cloud Certification
Experience in Animal Health or Pharmacy Benefit Management services industry
Benefits
A comprehensive benefits package that includes health, dental, and flexible spending accounts
401(k) retirement plan with a generous company contribution to help you save for the future
Company Paid Life and disability insurance
Access to voluntary insurance options
A generous paid time off program that increases every year
Tuition reimbursement
Opportunity for growth - We believe in promoting from within and do so through our internal job posting program!
Company
Wedgewood
Wedgewood is the nation’s largest and most trusted provider of compounded veterinary medications.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2020-12-09Acquired
Leadership Team
Robert Palmer
Chief Operating Officer (COO)
Recent News
EIN Presswire
2025-12-04
2025-08-06
Company data provided by crunchbase