Marketing Specialist - Service Business jobs in United States
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FleetPride · 2 months ago

Marketing Specialist - Service Business

positionDallas, Texas
timeFull-time
remoteOnsite
senioritySenior Level
date5+ years exp

FleetPride is the largest after-market distributor of heavy-duty truck and trailer parts in the U.S. The Marketing Specialist – Service Business will lead the development and execution of strategic marketing plans to support FleetPride’s Service Centers, focusing on driving traffic, engagement, and revenue growth through comprehensive marketing strategies.

Automotive

Responsibilities

Develop and implement comprehensive marketing strategies to promote FleetPride service centers nationally and locally
Partner with corporate and local service center leadership to identify unique market opportunities and create tailored campaigns
Collaborate cross-functionally with Sales, Operations, Digital, Product Marketing, and other internal teams to ensure alignment and consistency of messaging
Help define and optimize the customer experience in the Service Branches
Manage the planning and execution of multi-channel marketing initiatives, including print, events, email, paid media, social media, and SEM
Support service center growth initiatives by creating campaigns that drive awareness, customer acquisition, and retention
Measure and report on campaign performance, providing insights and recommendations for continuous improvement
Ensure all marketing materials and campaigns reflect FleetPride’s brand standards and voice
Stay current with industry trends, customer insights, and competitive activity to inform marketing strategy
Other duties as assigned

Qualification

Strategic marketingDigital marketingAnalytical skillsProject managementService business experienceB2B marketing experienceCommunication skillsInterpersonal skillsTime managementTeam collaboration

Required

Bachelor's degree in Marketing, Business, Communications, or related field or equivalent industry experience
5+ years of marketing experience, preferably in a B2B, retail, or service-focused organization
Proven ability to develop and execute strategic marketing plans across multiple channels
Strong understanding of both traditional (print, events, trade shows) and digital (SEO, SEM, email, paid media, social) marketing tactics
Excellent project management, organizational, and time-management skills with the ability to manage multiple initiatives simultaneously
Strong analytical skills with experience using data to measure success and optimize performance
Exceptional communication and interpersonal skills with the ability to collaborate effectively across teams

Preferred

Experience with service branch based businesses a plus. Heavy duty trucking industry ideal
Experience working with Service businesses and multi-location businesses a plus

Company

FleetPride

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FleetPride is an independent distributor of heavy-duty truck and trailer replacement parts.
dateFounded in 1999
location
Irving, Texas, USA
people-size1001-5000 employees
web-link
http://fleetpride.com/

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
Oak Hill Advisors
2025-11-03Debt Financing
2018-12-12Acquired

Leadership Team

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Kevin Weadick
Chief Executive Officer
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Recent News

globallegalchronicle.com
FleetPride and TruckPro Merge to Form Leading Heavy-Duty Aftermarket Parts Provider
2025-11-14
Oak Hill Advisors, LP
OHA Leads Private Financing Supporting FleetPride’s Merger with TruckPro
2025-11-03
thefly.com
Oak Hill Advisors serves as agent, arranger for FleetPride merger
2025-11-03
Company data provided by crunchbase