On · 2 months ago
Senior Lead - Brand Experience, LATAM
Portland
Full-time
Onsite
Senior Level, Lead/Staff
7+ years expOnrunning is a global brand focused on creating premium experiences, and they are seeking a Senior Lead - Brand Experience for the LATAM region. The role involves driving brand elevation and executing retail and community experiences that resonate locally while managing complex projects and initiatives across multiple teams.
Product DesignSporting GoodsSports
Responsibilities
Own the planning, execution, and review of all Brand Experience initiatives across LATAM, including omnichannel retail, community, and event activations
Partner with regional Marketing, Sales, Retail and Global Brand Experience teams to ensure brand strategies and visual merchandising standards are consistently and flawlessly executed across all physical touchpoints
Drive the scoping and execution of complex projects with a significant impact on local stakeholders, ensuring alignment between entrepreneurial, innovative approaches and necessary organizational structure
Act as the region's expert on consumer behavior, local culture, and emerging technologies, translating these insights into innovative, high-impact brand experiences
Proactively identify underlying issues and root causes in execution, providing clear direction and support to others to deliver effective solutions to new, complex problems
Oversee the allocation and tracking of regional Brand Experience budgets, ensuring efficient resource deployment and clear articulation of return on investment (ROI)
Foster a culture of continuous improvement, challenging the status quo, and taking unconventional ways to deliver results that elevate the On brand in the LATAM market
Identify and partner with agencies to enable experiences that can be scaled cross regionally, according to local needs
Qualification
Required
7+ years of progressive experience in brand experience, experiential marketing, or multi-channel retail development within a premium or performance-oriented global brand, ideally in the footwear or apparel industries
1+ year of direct people leadership experience, having led teams or initiatives that delivered exceptional brand and commercial results within a matrixed regional environment
An in-depth understanding of the LATAM consumer, omnichannel retail dynamics, and how to translate global brand aesthetics into compelling local physical experiences
A keen eye for design, ensuring every touchpoint upholds On's premium visual language and quality standards, consistently delivering exceptional execution and high-quality outputs
Proven ability to thrive in a dynamic, rapidly growing environment, utilizing your knowledge of industry trends and emerging technologies to drive continuous innovation in regional activations
Exceptional communication and stakeholder management skills, capable of influencing senior leaders, fostering cross-functional alignment, and providing clear direction to external partners across the region
Company
On is a sports brand developing sporting goods fixed in technology, design, and impact.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Roger FedererStripesPhilippe Bubb
2021-09-15IPO
2019-11-25Series Unknown
2017-12-13Series A
Leadership Team
David Allemann
Co-Founder and Executive Co-Chairman
Pilar Verduga
Digital Channel Manager - Digital Marketing & SEO Specialist - Acquisition Team
Recent News
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