SNIPES · 2 months ago
Director, Loyalty & CRM
Bensalem, PA 19020, USA
Full-time
Hybrid
Director/Executive
8+ years expSNIPES is a leading sneaker and streetwear retailer with a strong community focus. The Director, Loyalty & CRM will be responsible for the strategy and execution of loyalty, CRM, and lifecycle marketing programs to enhance customer engagement and retention.
Responsibilities
Define the long-term vision and roadmap for loyalty and CRM, ensuring programs deliver measurable value for both customers and the business
Build and refine customer segmentation and target strategies to increase engagement and lifetime value
Partner with data, digital, and brand teams to design lifecycle messaging, campaign triggers, and loyalty offers
Establish reporting frameworks to track loyalty and CRM KPIs (signups, engagement, redemption, ROI) and recommend optimizations
Champion loyalty and CRM as enterprise-wide drivers of retention and growth
Lead the Lifecycle Marketing Manager and team to deliver multi-channel campaigns across email, SMS, push, and in-app
Align lifecycle strategies with loyalty benefits, brand campaigns, and digital initiatives
Oversee testing, personalization, and optimization initiatives to improve engagement, retention, and conversion
Provide thought leadership on lifecycle marketing trends, tools, and best practices
Partners with eCom, Brand Marketing, Retail Ops, IT, and external partners to ensure loyalty and CRM initiatives are integrated and scalable
Drive cross-functional readiness for loyalty program launches, campaigns, and peak periods
Influence senior leadership on loyalty and CRM strategies to embed retention into enterprise priorities
Qualification
Required
8–12 years in loyalty, CRM, or lifecycle marketing roles, with at least 3+ years leading teams
Proven track record of building or scaling loyalty and CRM programs that drive measurable business outcomes
Strong lifecycle marketing expertise across email, SMS, push, and in-app
Analytical mindset with the ability to connect data to business impact
Excellent cross-functional leadership and communication skills, with proven ability to influence senior stakeholders
Preferred
Familiarity with CDPs, GA4, and marketing automation platforms strongly preferred
Benefits
Generous Employee Discount
Paid Holidays
Summer Hours
Hybrid work schedule
PTO (Paid Time Off)
Bonus Plan
Affordable Health Insurance
Retirement Contributions
Company
SNIPES
With more than 800 stores in Europe and the USA, SNIPES is one of the leading sneaker and streetwear retailers worldwide.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Beth Frame
Logistics Manager / DC Operations Manager
Company data provided by crunchbase