Anthropologie Weddings · 1 month ago
Anthropologie Senior Director, Enterprise Insights & Analytics
US-PA-Philadelphia
Full-time
Onsite
Director/Executive
15+ years expAnthropologie Weddings is seeking a Senior Director of Enterprise Insights & Analytics who will transform data into growth strategies. This strategic leader will connect customer intelligence to marketing and operational strategies to drive business growth and enhance customer experiences.
E-CommerceFashionRetailWedding
Responsibilities
Serve as the enterprise voice of the customer — integrating quantitative data, qualitative research, and cultural trends to shape customer, marketing, and commercial strategies
Translate insight into action: identify growth opportunities across categories, customer cohorts, and geographies, and guide leadership on where to invest for profitable, sustainable growth
Develop and execute a unified customer growth strategy that drives acquisition, retention, and lifetime value across DTC, retail, and EU markets
Partner with merchandising, finance, creative, and operations to embed insights into assortment planning, pricing, promotional, and experience design strategies
Create a holistic view of the customer journey across channels to inform both short-term business optimization and long-term brand equity growth
Partner with Marketing functional leaders to guide performance through advanced measurement frameworks — not just report on it
Apply advanced analytics (MMM, incrementality, and attribution modeling) to connect marketing investment to outcomes like incremental revenue, LTV, and brand equity
Design and govern test-and-learn roadmaps across paid, owned, and emerging channels, ensuring insights continuously inform creative, targeting, and budget allocation
Deliver clear, executive-ready narratives that connect marketing performance to business value — helping shape investment strategy and channel prioritization
Lead the development of advanced analytics capabilities — including predictive modeling, machine learning, and real-time behavioral analytics — to anticipate customer needs and market shifts
Partner with central data and technology teams to build a unified analytics roadmap supporting both commercial agility and long-term innovation
Optimize the measurement of marketing, loyalty, and customer experience initiatives, ensuring all efforts are tied to ROI and strategic impact
Act as a thought partner to the CMO and senior leadership team — using insights to challenge assumptions, inspire new ideas, and guide strategic bets
Lead insight storytelling at quarterly business reviews, distilling complex data into clarity that informs enterprise decision-making
Collaborate across brand, product, and finance teams to ensure insights directly shape brand, commercial, and customer experience strategies
Build and mentor a high-performing team skilled in both analytical rigor and strategic storytelling
Foster a culture of curiosity, creativity, and enterprise thinking — empowering teams to connect numbers to narratives, and data to decisions
Champion continuous improvement in tools, methods, and mindset to keep Anthropologie Group at the forefront of data-informed growth
Qualification
Required
15–20 years of progressive experience in analytics, insights, or strategy roles within consumer, retail, or digital-first organizations
Proven success transforming insight into strategy — influencing executive decision-making and driving measurable business outcomes
Deep understanding of customer analytics, marketing measurement, and retail dynamics, with an appreciation for both data science and cultural intuition
Exceptional communication skills — able to translate complexity into clarity and inspire action through insight
Benefits
Medical
Dental
Vision
PTO
Generous employee discounts
Retirement savings
And much more
Company
Anthropologie Weddings
A wedding destination, exclusively from Anthropologie Anthropologie Weddings is a destination for the bride in search of uniquely beautiful ways to celebrate a uniquely beautiful love story.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase