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Optimum Sports · 8 hours ago

Associate Director, Data and Insights

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$70K/yr - $125K/yr

7+ years exp

Optimum Sports is the dedicated sports marketing agency within Omnicom Media Group, responsible for providing cohesive, multi-platform sports marketing strategies. The Associate Director, Data and Insights will focus on client-specific research to enhance understanding of sports media trends while managing databases and visualizing data-driven insights.

AdvertisingBrand MarketingMarketingPublic RelationsSports

Responsibilities

Identify, investigate, and visualize relevant viewership and consumption trends in the sports media marketplace, nationally and locally

Manage custom databases for general agency use

Design visualizations to convey data-driven insights supported with appropriate research

Develop broad understanding of clients’ businesses and needs

Proactive in identifying new projects and business opportunities with existing and prospective clients

Works in direct cooperation with respective strategy, investment and property teams

Manages junior staff (at any point 2-4 personnel) and is involved with evaluation of existing staff and consideration of potential employees

Responsible for continual briefing of unit Directors for the purpose of keeping their engagement in client initiatives, as well as for managing demands of Directors

Travel is occasionally required for presentations, meetings and other client or industry events

Qualification

Data cleaningData analysisData visualization softwareMedia industry experienceSports marketing knowledgeInterest in sportsEffective communicationWork under pressureOrganizational skills