GAF · 1 week ago
Regional Sales Director, Liquids & Coatings
Kansas City, MO
Full-time
Onsite
Lead/Staff, Director/Executive
$128K/yr - $176K/yr
5+ years expGAF is a market leader in commercial roofing, committed to operational excellence and customer satisfaction. The Regional Sales Director is responsible for overall sales in the assigned region, managing field sales personnel, and ensuring compliance with company objectives while promoting GAF's products and services.
Building MaterialCommercialConstructionManufacturingReal EstateResidential
No H1B
Responsibilities
Employee Management of the Field Sales Department within the assigned region, consisting of:
Interviewing, negotiating new hire offers (compensation package, district or territory alignment, etc.), hiring, and training new employees in compliance with company guidelines, and federal and state governmental laws and regulations
Providing timely performance coaching and counseling in the form of daily verbal feedback, annual written performance evaluations, frequent positive encouragement and recognition, and documented disciplinary actions, as necessary (working closely with the HR Business Partner)
Managing employee vacation/time off requests to ensure employees’ compliance with company guidelines, and adequate departmental coverage
Identifying employees’ training/developmental needs and ensuring the accomplishment of these training objectives
Determine and justify the need for company sales personnel, their geographic location and the specific sales area (district or territory) for which they will have direct sales responsibility
Determine and justify the need and location for independent sales representatives in the region. Define specifically the protected territory and/or accounts which will be assigned to each representative for sales credit purposes. Negotiate and/or terminate arrangements with sales representatives with the advice and approval of corporate senior management
Exercise final approval in setting up approved roofing contractors in the Region. Obtain concurrence of corporate senior management concerning the termination of an approved contractor
Where a justified need exists, and subject to approval of corporate senior management, establish distributors and/or Company inventories
Key Account Management - Act as the direct point of contact for key Regional and National contractors and distributors. Manage pricing and quarterback projects and initiatives for Key Account partners. Actively pursue targeted Key Accounts for partnership
Prepare and submit sales forecasts and projections for the Region and each Territory by established due dates
With input from supporting personnel, develop and implement sales plans designed to meet the specific goals established for the region and each Territory
Supervise and direct the sales effort of the region sales personnel, with strong emphasis on motivation, working closely with them to achieve the maximum sales volume each district can produce, and ensuring the achievement of region goals and objectives
Monitor the activities of each independent sales representative and provide continuing motivation to ensure that his/her production of sales and specifications justifies the protected status and compensation received. Provide and/or recommend training as necessary to ensure that the company is represented in a professional and technically competent manner. Work closely with Commercial Roofing Regional Sales Directors where relationships may be shared with Independent sales representatives
Exercise pricing authority in a judicious manner to meet or exceed both volume and profit goals
Control district travel and entertainment expenditures, maintaining them strictly within budget limitations
Hold sales presentations and arrange plant visits for customers when appropriate
Ensure that regular contact is made with leading roofing contractors, roof consultants, owners and other important purchasers, specifiers or consumers of roofing material in the region with the specific objective of obtaining orders from the roofing contractors and consumers, and favorable specifications from the others
In the process of calling on roofing contractors, ensure that they are properly trained regarding GAF Roof Coatings specifications and application techniques and well motivated to use GAF Roof Coatings products wherever possible
Investigate complaints promptly and follow through until settled satisfactorily
Communicate clearly in all forms with associates, company personnel, and the trade, by report, correspondence, sales presentations, person-to-person or telephone
Maintain regular contact with the Technical Department to ensure that technical needs of the region are being met, and that all region sales personnel are communicating with, and providing assistance to the Technical Department as needed
Keep the Senior Business Director, Liquids and Coatings fully informed at all times on current conditions and future prospects in the region
Comply with safety policies and procedures (company, state, federal, etc.)
Promote and encourage safety awareness and compliance with direct reports
Perform any other duties as assigned by the Senior Business Director, Liquids and Coatings
Qualification
Required
Bachelor's Degree or equivalent work experience
Minimum 5+ years sales experience in the applicable field
Experience leading, motivating and coaching others
Preferred
Proven follow-up and problem resolution abilities
Self disciplined and motivated
Must have confidence, aggressiveness, tenacity, and resilience
Professional image – appearance and demeanor
Excellent interpersonal skills
Proven ability to establish business relationships
Solid communication skills – both verbal & written
Sales ability and persuasiveness
Extensive face to face sales call experience
Exceptional knowledge of roofing
Computer competency with google office products, Salesforce and Tableau
Must have (and maintain) a valid driver's license and an insurable driving record
Ability to travel as necessary (depending on sales area, could average more than 3 – 4 overnights/month)
Benefits
We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
Our Family-Building benefits support the many different journeys to fertility and parenthood.
Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.
Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program.
We're committed to fostering a culture that reflects our values to connect, empower, evolve, and inspire. We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.
Company
GAF
GAF has become North America’s largest manufacturer of commercial and residential roofing.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
John Altmeyer
Chief Executive Officer
John Barkhouse
President & CEO
Recent News
Business Wire
2025-11-11
Company data provided by crunchbase