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Lucra · 1 month ago

VP of Growth/Marketing

United States

Full-time

Remote

Director/Executive

8+ years exp

Lucra Sports is seeking a VP of Growth Marketing to lead its marketing team and shape the strategic vision as the company expands into new verticals. This role focuses on driving go-to-market strategies with B2B partners, enhancing customer experiences, and leveraging data for effective marketing campaigns.

eSportsFantasy SportsGaming

Responsibilities

Partner Go-To-Market (GTM) & Launch Operations: Build and run end-to-end GTM playbooks with B2B partners (hospitality, entertainment, fitness, golf) so physical venues and apps go live fast and stay live. Own enablement, co-marketing, on-prem assets, and digital activation funnels from pre-launch → launch → scale

Full-Funnel Growth: Physical ↔ Digital: Architect acquisition and activation across on-site signage, kiosks, QR handoffs, staff prompts, and owned/app channels. Optimize the funnel from awareness to contest creation/join to repeat play. Ruthlessly instrument KPIs (contest conversion, retention, ARPU, CAC/LTV) and drive compounding improvements

Lifecycle, Incentives & Progression: Design engagement loops, progression systems, loyalty hooks, and incentives that translate venue moments into ongoing digital competitions. Own CRM/lifecycle (push, SMS, email, in-app), referral, and milestone mechanics that feel native to each partner brand

Product Marketing & Narrative: Define positioning, messaging, and proof for Lucra’s SDK/API + kiosk experiences. Turn live programs into sharp case studies and ROI stories for sales, renewals, and fundraising. Equip partner GMs and marketers with plug-and-play assets that ship in days, not weeks

Experimentation & UXR at Speed: Stand up an always-on test bench with rigorous A/B testing, in-venue pilots, and lightweight UXR. Test relentlessly, learn fast, scale what works, kill what doesn’t

Analytics, Attribution & Revenue Ops: Implement clean attribution across kiosks, QR, staff prompts, and digital touchpoints. Build partner dashboards and weekly growth reviews. Tie every program to revenue, not vanity metrics

Cross-Functional Leadership: Partner with Product, Engineering, Sales, and CS to ensure the growth roadmap is built, instrumented, and shipped. Translate market signal into product requirements and launch calendars

Team Building & Vendor Bench: Hire and lead a high-performing growth org (lifecycle, paid, partner marketing, PMM, design/copy) and curate best-in-class vendors for media, creative automation, and in-venue activations

Executive & Board-Level Communication: Represent growth strategy and outcomes to the exec team and board. Tell a crisp story with value creation data and a defensible roadmap

Qualification

Marketing leadershipB2B software experienceUser data analyticsOmnichannel understandingProduct marketingTeam buildingDecisiveIterativeExceptional communication

Required

8+ years of marketing leadership experience, with 3+ years in a C-suite or Head of Position role

Proven experience launching great consumer experiences or B2B software—mobile-first, real-time, social, or gaming platforms

Strong omnichannel understanding—you can hold your own in architecture, scalability, and data discussions

Experience working with D2C and B2B(2C) products

Experience working in end to end sales cycles and go to market launches

Deep fluency in user data, behavioral analytics, and A/B testing different strategies

Eye for design—you know what great product/marketing looks like because you've ideated it and deployed it before

Exceptional communication skills—you can rally a room and inspire execution

Preferred

0→1→N Builder with Taste: You've launched physical-meets-digital products and scaled them. You ship MVPs with polish, not prototypes with promises

Fluent in Game-Mechanic Growth: You understand competition psychology, streaks, challenges, rewards, and social proof—and you know how to make them drive revenue rather than just engagement

Consumer & Operator Empathy: You can read guests in a venue, managers running a shift, and mobile users in a feed. You synthesize signals into programs that feel inevitable

Strategic, But Metric-Native: You tell a big story, then pin it to KPIs that matter: contest conversion, retention, ARPU, CAC payback, NRR. You automate the reporting so the team manages by facts

Decisive, Fast, and Iterative: You move with speed on imperfect data, instrument learning, and course-correct without ego. You bias to action while maintaining brand quality

Team Builder & Multiplier: You attract A-players, set crisp standards, and create leverage with systems, playbooks, and vendors—so every month looks compounding, not linear