Apply on Employer Site

InVue · 2 weeks ago

Market Insights & Analytics Manager

Charlotte, NC

Full-time

Hybrid

Mid, Senior Level

5+ years exp

InVue is a company focused on accelerating global growth through innovative retail solutions. They are seeking a Market Insights & Analytics Manager to lead research initiatives, provide market intelligence, and generate actionable insights that will drive product development and customer strategy.

Consumer ElectronicsHardwareSoftware

Comp. & Benefits

Responsibilities

Lead research initiatives: Validate product concepts and identify evolving customer and end-user needs in the retail space

Execute qualitative research: Design, conduct and report out on in-depth interviews, store walk-throughs, focus groups, ethnographic studies, etc

Manage quantitative studies: Gather and analyze data from customer surveys, usage analyses, market sizing, segmentation studies, conjoint analyses, etc

Provide market and competitive intelligence: Analyze and synthesize primary and secondary market data to identify industry trends, competitive positioning, and innovation opportunities

Uncover unmet needs: Work closely with retail and strategic partnership customers and internal stakeholders to uncover insights that inform product development and customer strategy

Generate actionable insights: Translate complex data into clear, compelling insights and strategic guidance for product, R&D, sales, marketing, and executive teams

Socialize key learnings: Present research findings to internal and external stakeholders through reports, presentations, and dashboards

Track retail trends: Monitor competitive and technological trends across the retail landscape

Manage external relationships: Coordinate with research vendors, consultants, brand and retailer representatives as needed

Qualification

Market ResearchQualitative ResearchQuantitative ResearchAnalytical SkillsAI Tools ProficiencyExcelTableauPower BICommunication SkillsCross-functional Collaboration

Required

Bachelor's degree in Marketing, Business, Market Research, Economics, Statistics, Psychology, or related field

5+ years of experience in insights, market research, or strategy roles, preferably within the retail or B2B sectors

Demonstrated experience with both qualitative (e.g., interviews, focus groups) and quantitative (e.g., surveys, segmentation) research methods

Strong analytical skills and experience with tools such as Excel, Tableau, and Power BI

Ability to use AI tools to streamline qualitative and quantitative research—such as automating survey analysis, clustering consumer segments, and extracting insights from open-ended responses using NLP

Skill in leveraging AI models to forecast consumer behavior, simulate market scenarios, and generate data-driven recommendations that guide product and marketing strategy

Proven ability to translate customer needs and market data into actionable recommendations

Experience working in or with global retailers or vendors serving the retail industry

Experience collaborating with cross-functional teams across Product, R&D, Sales, and Marketing

Excellent communication and storytelling skills with the ability to influence senior stakeholders

Ability to travel upward of 50%, including international travel

Preferred

Familiarity with goods not for resale (GNFR) categories preferred

Experience working with software or digital product teams is a plus

Company

InVue

Retailers face a constant challenge: secure valuable products without creating barriers for shoppers or store teams. InVue helps solve that challenge.

Founded in 1972

Charlotte, North Carolina, USA

201-500 employees