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Porter Novelli · 2 months ago

Vice President (VP), Consumer Health/Health Tech Communications

Boston, MA

Full-time

Hybrid

Director/Executive

$140K/yr - $180K/yr

10+ years exp

Porter Novelli is a global communication company, and they are seeking an experienced Vice President to lead integrated consumer communications programs in endocrinology and neurology. The role involves driving awareness and behavior change through innovative campaigns and strategic counsel to clients in the healthcare space.

ConsultingInformation ServicesIT InfrastructurePublic Relations

Responsibilities

Leading high-impact consumer awareness campaigns, translating health and science into relatable storytelling that drives understanding, empathy and action

Build and lead cross-function/cross-agency account teams that bring together creative, analytics, digital, influencer, and earned media talent to deliver cohesive, insights-driven programs

Provide strategic counsel to clients on brand positioning, audience engagement, reputation and issues management in the ever-changing healthcare space

Mentor, motivate and develop team members, fostering a strong culture of collaboration, curiosity and accountability

Drive new business efforts by identifying opportunities for growth within existing accounts and supporting pitches for prospective clients

Collaborate with colleagues across the global Porter Novelli/Omnicom network to bring innovative ideas, partnerships and best practices to clients

Qualification

Healthcare communicationsPublic relations experienceIntegrated communications strategiesData understandingPharmaceutical industry knowledgeAccount growth experienceLeadership skillsMentoring skillsCollaboration skills

Required

10+ years of public relations experience with relevant healthcare agency experience or equivalent

Comfort and facility understanding data, the regulatory process, and the barriers to success

Well-developed knowledge of the healthcare marketplace and business practices

Current knowledge of the challenges facing the pharmaceutical industry in general

A passion for ideas and moving pharma clients forward into new avenues of thinking

Know-how to develop and execute integrated communications strategies and programs including influencers, digital, social, earned and paid media

Leadership and management of relationships with multiple internal and external clients

Direct responsibility for organic account growth, and experience pitching and securing new business

Relevant level of expertise in general business acumen, budget management, communications, leadership and mentoring skills

Preferred

Endocrinology and neurology experience is strongly preferred

Preferred experience in science-related healthcare public relations accounts, including pharmaceutical and direct-to-consumer product marketing, advocacy, program development and execution, social marketing and media relations