Pawfy · 2 months ago
Media Buyer - Paid Social & Native
United States
Full-time
Hybrid
Mid Level
3+ years expPawfy is one of the fastest-growing DTC pet brands in America, and they are searching for a hands-on paid social media buyer to join their acquisition team. The role involves managing significant ad spend across various platforms, analyzing data, strategizing campaigns, and overseeing the entire funnel from audience to conversion.
Health CarePet
Responsibilities
Analyzing trends, data, testing results and breaking it down to pinpoint your next move and to inform your strategy
Strategising by identifying new opportunities, tweaks, improvements and figuring out who to go after next with your campaigns
Executing inside the ad account, setting up CBO, ASC, ABO campaigns and ensuring appropriate organisation for streamlined reporting
Creative production, working with our robust video editing team, copywriting and other departments to create creative briefs of ideas you want to test next
Qualification
Required
3-5 Years in DTC Paid Social Managing At Least $250K/mo Budgets
Primarily experienced in Meta Ads but TikTok, AppLovin, Taboola or Snap is a big plus
Full Funnel Performance Marketer - Heavy exposure to direct response marketing covering media, creative direction and conversion elements
Data Driven - Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalize while leveraging the latest in data science
Think Fast, Move Fast Mentality - You need to be proactive and continuous in your efforts to drive higher conversions at maximum efficiency
Creative - This isn't just an ad uploader role, we're looking for a real well-rounded media buyer who can ideate, create and execute
Organized & Detail Oriented - Staying on top of task boards, sheets and other data sources to ensure consistent and streamlined reporting
Preferred
Experience with Native platforms
Benefits
Competitive Base Salary + Performance Commission Structure
Flexible PTO
Fully Remote, Flexible Working Environment
A World-Class Team Backed By a Profitable Enterprise
Professional Development Through Team Building & Leading
Company
Pawfy
Give your furry friend the best of the best with Pawfy.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase