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Ogilvy Health · 2 months ago

Group Creative Director, Public Relations, Social & Influence

New York, New York

Full-time

Onsite

Director/Executive

$125K/yr - $295K/yr

10+ years exp

Ogilvy is a leading global agency known for its impactful and innovative creative solutions. The Group Creative Director will lead a team to develop groundbreaking creative ideas that generate attention and advocacy, focusing on earned, social, and influence strategies in the healthcare sector.

AdvertisingHealth CareMarketingPharmaceutical

Responsibilities

Define and champion the agency's "earned first" creative philosophy, ensuring it is integrated into all relevant client strategies and creative development processes

Lead the development and execution of innovative, high-impact culture-first creative campaigns and concepts that are strategically sound, socially relevant, and designed for channel-specific organic amplification offline and online

Manage, mentor, and inspire a team of earned creatives (copywriters, art directors, content creators, community managers) to push creative boundaries and deliver exceptional work. Foster a collaborative and innovative team environment

Collaborate closely with strategy, account, social and influence, and media teams to ensure creative concepts are aligned with client objectives, audience insights, and omnichannel best practices

Drive new business pitches, showcasing the agency's expertise in earned, social and influence-led creativity, championing a nimbler and trend-forward approach to creative, and helping to secure new clients

Present and defend creative concepts to clients, building strong relationships and acting as a trusted advisor on earned social strategies

Stay at the forefront of trends, creators, emerging platforms, and best practices in earned and social media. Proactively identify new opportunities for clients and the agency

Oversee the development of dynamic campaigns from concept to creation, including an understanding of diverse content formats optimized for social platforms, short-form video, long-form video, activation moments, interactive content, influencer collaborations, and community-driven initiatives

Work with analytics teams to understand the performance of campaigns, identify insights, and optimize creative for maximum earned impact

Ensure all creative work adheres to brand guidelines and regulatory requirements within the highly regulated healthcare industry

Qualification

Creative DirectionHealthcare ExperienceEarned Media ExpertiseTeam LeadershipContent Creation ToolsSocial Media PlatformsStrategic ThinkingAnalytical MindsetPresentation SkillsCommunication SkillsInterpersonal SkillsInnovative Spirit

Required

10 years of progressive experience in creative roles within a PR, social, advertising or marketing agency, with at least 3-5 years specifically focused in Healthcare

Proven track record of developing and executing highly successful 'earned first' campaigns that generated significant organic impact

Strong understanding of both the healthcare industry and the creator economy, the regulations (e.g., FDA, HIPAA, FTC), and the unique challenges and opportunities of communicating this information

Exceptional leadership and team management skills, with a passion for mentoring and developing creative talent

Deep expertise across earned media (traditional media and creator brands) and major and emerging social media platforms (TikTok, Instagram, X, Facebook, LinkedIn, Reddit, YouTube, etc.) and a keen understanding of their audience behaviors

Proficiency in various content creation tools and platforms (e.g., Adobe Creative Suite, video editing software)

Excellent presentation, communication, and interpersonal skills, with the ability to articulate creative vision and strategy effectively to clients and internal teams

Strategic thinker with a strong analytical mindset, able to translate data and insights into actionable creative solutions

A proactive, curious, and innovative spirit, constantly seeking new ways to engage audiences and drive impact