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Commonwealth of Massachusetts · 2 months ago

Communications and Digital Media Manager

United States-Massachusetts-Boston-1 Ashburton Place

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $75K/yr

6+ years exp

The Commonwealth of Massachusetts, through the Victim and Witness Assistance Board, is seeking a Communications and Digital Media Manager for MOVA. This role focuses on developing and implementing communication strategies that support the agency's mission to assist victims of crime, including managing social media presence and creating digital content.

Government Administration

Responsibilities

Develop and execute annual and comprehensive communication and social media strategies that promote an accessible and consistent trauma-informed approach to external communications and aligns with MOVA’s mission, vision, and values

Create content, including static and/or motion graphics, for various communication platforms, including social media, digital newsletters, and printed materials, ensuring consistency in voice, tone, and brand when communicating with a variety of stakeholders

Actively manage MOVA’s social media presence and create digital content across networks (e.g., Twitter, Instagram, Facebook, YouTube, and LinkedIn); respond to comments/messaging when needed

Collaborate with internal teams to inform social media and communication plans to ensure content is up to date, accurate, streamlined and consistent with MOVA’s branding, voice, and annual priorities

Partner with the Director of Policy & Legislative Affairs and the Executive Team to develop and implement communications plans for MOVA’s federal and state budget advocacy efforts

Oversee the maintenance of Constant Contact email lists including updating contact lists, developing campaign templates, drafting content, managing the scheduling of content, and other tasks related to maintaining consistent and streamlined communications across platforms

Collaborate with external vendors to develop branded material and maintain updated, relevant, and accessible content in printed materials

Lead the development, editing, inventory tracking, printing, and distribution of outreach and program materials and content such as the Victim Services Bulletin, external newsletters, brochures, fact sheets, accompanying event material, and agency-wide updates

Stay up to date with emerging news relevant to victim services and identify opportunities for engagement

Collect quantitative and qualitative data analytics from digital platforms, create reports, analyze data, and recommend and implement changes, where necessary

Monitor and update MOVA’s presence on mass.gov (Massachusetts Office for Victim Assistance, askMOVA, and Garden of Peace) and respond to feedback features when needed

Partner with the Director of External Engagement to promote annual victim rights month events, the MOVA Training Academy, New Advocate Training, Garden of Peace Honor Program, SAFEPLAN trainings, and other statewide events, ensuring consistency and streamlined communications to external partners

Support press and media engagement at the discretion of the Deputy Chief of Staff by developing and maintaining targeted media contact lists, coordinating responses to media contacts, and drafting press advisories/releases to ensure consistent and effective communication

Support internal and external events by providing social media coverage, capturing photos, videos, and posting real-time content

Attend community events to represent MOVA, capture digital content, and share relevant educational materials

Qualification

Social media managementContent creationDigital marketing campaignsAdobe applicationsData analyticsMulti-taskingWritten communicationVerbal communicationCollaboration skillsInitiative

Required

Six years of relevant professional work experience; a degree may substitute for up to three years of professional experience

Experience in building marketing and/or social media campaigns

Exceptional written and verbal communication skills including the ability to speak in public

Experience creating multimedia content, including video and graphics, and experience with programs like Canva, Adobe InDesign, Premiere Elements, and Constant Contact

Experience in social and online media management, reporting, and analytics

Proficiency with MS Office and Adobe applications and experience with website management

Ability to interact and collaborate successfully with many different personality types and to effectively develop and maintain strong working relationships across all levels within the agency and outside the agency

Superior multi-tasking abilities and a detail-oriented mindset

Demonstrated ability to take initiative, be self-motivated, resourceful, and flexible

Proven ability to work under pressure, establish and meet deadlines, and meet deliverables

Commitment to furthering the agency's overall mission

Valid driver's license. Travel throughout Massachusetts required