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University of Rochester · 2 months ago

Marketing Communications Associate Director, Advancement

Rochester, New York Metropolitan Area

Full-time

Onsite

Mid, Senior Level, Lead/Staff

$60K/yr - $85K/yr

3+ years exp

The University of Rochester is committed to fostering an inclusive community and is seeking a Marketing Communications Associate Director for Advancement. This role involves developing and executing communication strategies to raise money and drive engagement, while managing a team and creating compelling content across various platforms.

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Responsibilities

Plans, manages, and executes strategies for the communications team that raises money and drives engagement

Writes and develops compelling content

Identifies and creates compelling, audience-aligned digital and print content that communicates and supports the University’s strategic goals, initiatives, and priorities, as well as other relevant needs as defined by leadership

Interviews subject matter experts and synthesize complex scholarship, industry concepts, or important messaging for a broad, non-specialist audience, and collaborates closely with in-house editors, photographers, video producers, graphic and web designers, and others to execute on content deliverables

Leads project management for communications projects, including social media

Builds and maintains relationships with key constituents across campus to consult, advise, or execute on communications plans and projects with a high degree of professionalism, judgment, and understanding of needs and goal

Contributes to the development of and executes annual marketing operations plans to help raise money and create engagement

Sets clear goals for the team and aligns unit goals with advancement goals

Pursues and coordinates content distribution and promotion creatively and strategically, including through search engine optimization and marketing, local, national, and international news media coverage, social media engagement, internal communications channels, and other methods and avenues as appropriate

Stays current with the latest issues, trends, and best practices in an ever-changing multimedia communications landscape

Other duties as assigned

Qualification

Content DevelopmentDigital MarketingProject ManagementCommunication StrategiesSocial Media EngagementSEOAudience AnalysisRelationship BuildingTeam Leadership