Apply on Employer Site

Keller Postman LLC · 1 week ago

Paid Search Manager

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $120K/yr

5+ years exp

Keller Postman LLC is seeking a Paid Search Manager who is analytical and results-driven, with extensive experience in performance marketing and lead generation. This role involves managing paid search strategy and execution, overseeing external agencies, and optimizing campaigns to achieve business outcomes.

AdviceConsultingLegal

Responsibilities

Own end-to-end paid search strategy across Google Ads, LSAs and Bing Ads for multiple brands and markets

Build, monitor, and optimize campaigns to achieve lead volume, cost-per-lead, and signed-case efficiency goals

Leverage keyword, audience, and creative testing frameworks to improve quality and conversion performance

Develop and maintain robust negative keyword lists and segmentation strategies across brands

Manage and optimize Local Services Ads (LSAs) — including profile health, dispute management, and budget pacing

Oversee two paid search agencies; hold them accountable to performance goals, testing cadence, and spend efficiency

Audit campaigns regularly to ensure strategic alignment and technical excellence (bidding, ad copy, extensions, tracking)

Facilitate weekly performance reviews and quarterly business reviews with agency partners

Consolidate insights across agencies into unified dashboards and performance reports

Collaborate with analytics, BI, and marketing teams to align attribution, tracking, and offline conversion imports

Partner with the creative team to develop ad copy and landing page variants optimized for lead quality

Contribute to budgeting, forecasting, and media-mix planning across DMAs and practice areas

Identify and implement automation or AI-driven bidding solutions that improve performance consistency

Qualification

Paid Search ManagementGoogle AdsBing AdsLocal Services AdsPerformance MarketingLead GenerationAnalytics IntegrationCRM IntegrationsVendor ManagementExcel SkillsBI ToolsGoogle Ads CertificationBing Ads CertificationCommunication Skills

Required

5+ years of experience in Paid Search or Performance Marketing (agency or in-house)

Expert-level proficiency in Google Ads, Bing Ads, and Local Services Ads

Deep familiarity with tracking, attribution, and CRM integrations (GA4, CallRail, Salesforce, HubSpot, or similar)

Strong analytical and Excel/Sheets skills

Exceptional communication and vendor-management skills

Preferred

Proven success managing high-value lead gen campaigns (legal, financial, healthcare, or other high-CPL verticals preferred)

Experience with Sigma, Looker, or other BI tools a plus

Google Ads and/or Bing Ads certifications strongly preferred

Benefits

Year-end discretionary bonus

Benefits

Company

Keller Postman LLC

Keller Postman LLC is a national law firm that represents a broad array of clients as plaintiffs in complex litigation at the trial and appellate levels.

Founded in 2018

Chicago, Illinois, USA

201-500 employees