Coinbase · 3 days ago
Director of Product - Growth, Acquisition & Activation
United States
Full-time
Remote
Senior Level, Lead/Staff
$284K/yr - $334K/yr
10+ years expCoinbase is a company dedicated to increasing economic freedom through crypto and blockchain technology. They are seeking a seasoned product leader to own the Acquisition & Activation pillar, responsible for shaping strategy and driving results across all acquisition channels while ensuring user activation and retention.
BitcoinBlockchainCryptocurrencyFinTechTrading Platform
Responsibilities
Manage, mentor, and recruit top Growth PM talent; build a high-performing team with clear standards and operating rhythms
Set a clear strategy for the Acquisition & Activation pillar and deliver consistent, material impact against company-level goals
Own product outcomes across acquisition (referrals, growth marketing surfaces, SEO landing experiences) and early lifecycle (activation, first-time use, week-one retention)
Drive a rigorous experimentation and measurement culture (e.g., funnel analytics, A/B testing, LTV/CAC, activation and retention cohorts) to inform prioritization and resourcing
Partner tightly with Growth Marketing, Data, Design, Engineering, and Finance to align roadmaps, unlock channel efficiency, and compound wins
Influence company-wide strategy by representing the voice of the new customer and the growth system, ensuring scalable foundations and long-term leverage
Qualification
Required
A consistent track record of building and leading growth teams that deliver meaningful, repeatable business impact
Experience solving large-scale growth problems, ideally in consumer or prosumer products, with the ability to translate insights into product, channel, and platform bets
Strong analytical rigor paired with exceptional product sense; you can zoom from strategy to experiment design to UX details and back
Clear vision and demonstrated experience for what 'great looks like' when tackling large-scale growth challenges
10+ years of product management experience with demonstrable career progression
Preferred
Deep focus in acquisition, activation, or related growth specialties
Excitement about leading this area for a mission-driven crypto company
Passionate, excitement about crypto, defi, & web3
Benefits
Bonus eligibility
Equity eligibility
Benefits (including medical, dental, vision and 401(k))
Company
Coinbase
Coinbase is a crypto exchange and wallet platform that allows merchants and consumers to buy, sell, and store digital currencies.
1001-5000 employees
H1B Sponsorship
Coinbase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (181)
2024 (92)
2023 (96)
2022 (284)
2021 (183)
2020 (66)
Funding
Current Stage
Public CompanyTotal Funding
$4.45BKey Investors
ARK Investment ManagementTiger Global ManagementIVP
2025-08-05Post Ipo Debt· $2.6B
2025-03-04Post Ipo Equity· $8M
2024-03-13Post Ipo Debt· $1.1B
Leadership Team
Brian Armstrong
CEO & Co-Founder
Alesia Haas
CFO
Recent News
2026-01-18
2026-01-18
Company data provided by crunchbase