OriGen Biomedical · 2 months ago
Marketing Communications Specialist II
Austin, TX
Contract
Onsite
Mid Level
$70K/yr - $75K/yr
3+ years expOriGen Biomedical, Inc. is a global leader in cryopreservation and cell culture. The Marketing Communications Specialist II will develop and execute communication strategies to enhance the company's brand and promote its products, including creating content for various channels and analyzing campaign effectiveness.
BiotechnologyManufacturing
Responsibilities
Write and edit compelling copy for social media, websites, emails, and other marketing collateral
Monitor trends in social media behavior that may impact our messaging or tactics
Develop messaging around seasonal or timely topics
Plan, coordinate, and execute marketing campaigns across multiple channels, including email marketing [quarterly external newsletters] and social media
Track, analyze, and report on key performance indicators (KPIs) for marketing campaigns, website analytics, and social media engagement to measure effectiveness and inform future strategy
Develop and implement comprehensive marketing communications plans aligned with business goals
Conduct market research within the cell therapy industry to assess customer research, market conditions, and competitor data
Assist in the development of technical marketing content such as white papers, case studies, and blog posts in collaboration with subject matter experts
Support public relations activities, including press release writing, media outreach, and award submissions
Support marketing campaign planning and execution, including email marketing campaigns, SEO, and PPC campaigns
Ensure consistent branding and messaging across all internal and external communications
Contribute to internal communications initiatives to improve employee awareness of company updates, milestones, and achievements
Work with cross-functional teams like sales, engineering, and QA/RA, as well as external agencies, vendors, and designers
Qualification
Required
Must be detail-oriented
Must be proficient on a computer, possessing advanced navigation and program knowledge
Bachelor's degree in Marketing, Communications, or a related field
Minimum of 3-5 years' marketing experience
Minimum of 1-year Google G Suite: Ability to easily navigate Google Drive, Docs, Slides, Sheets, and Forms programs
Minimum of 1 year's experience with an online CRM/Salesforce
Minimum of 1 year's experience with social media, digital advertising, and web/email platforms
Demonstrated ability to use effective and results-oriented problem-solving and critical thinking skills; strong troubleshooting ability
Strong ability to understand and interpret customer needs; customer-centric; ability to proactively work with diverse work teams (i.e., Sales, Operations, Engineering, Human Resources, Quality)
Strong interpersonal and people skills
Strong organization and time management skills with demonstrated ability to meet deadlines
Exceptional writing, editing, and verbal communication skills
Ability to work independently and within a team environment on assigned projects from inception to completion
Preferred
Minimum of 1-year experience in medical device, healthcare, or pharmaceutical marketing Experience (or Another Heavily Regulated Industry)
Basic understanding of the WordPress platform or experience editing websites using other platforms and/or content management systems
Basic skills with graphic design software are a plus: Canva
Experience with email marketing platforms and/or marketing automation platforms
Experience with CRM/Salesforce
Knowledge of SEO best practices, Google Analytics (GA4), and keyword research tools
Experience writing or editing technical/scientific content for regulated industries
Experience developing content for internal communications or employee engagement initiatives
Experience managing external vendors, creative agencies, or freelancers
Strong presentation design skills (Google Slides, PowerPoint, or Canva)
Company
OriGen Biomedical
OriGen Biomedical is a small, privately-held medical device manufacturer.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Beth San Segundo
President and CEO
David Michael Villarreal
Strategic Partnerships Manager
Recent News
2025-05-17
Company data provided by crunchbase