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Cash App · 17 hours ago

Creative Strategy Lead

United States

Full-time

Remote

Senior Level, Lead/Staff

$240K/yr - $359K/yr

12+ years exp

Cash App is a dynamic financial ecosystem that aims to redefine the relationship with money. The Creative Strategy Lead will develop and implement campaign and brand strategies, collaborating closely with marketing and creative teams to enhance brand growth and engagement.

BitcoinCryptocurrencyE-CommerceFinancial ServicesMobile Payments

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Develop and brief campaigns and larger GTM efforts

Create detailed creative briefs for marketing campaigns, ensuring alignment with brand messaging and integrated marketing briefs

Partner with the creative team to bring creative concepts and campaigns to life; constantly guide the team throughout development on messaging and aligning to overall strategy

Develop in-depth audience and cultural insights

In partnership with the research team, conduct seller and market research to gather valuable insights into target audience behaviors, needs, and preferences

Drive high quality creative work

Provide strategic direction and feedback to the creative and marketing teams to enhance the quality and impact of marketing programs

Serve as a necessary liaison between Marketing and Creative

Play a role as 'creative interpreter' between marketing and creative, alongside creative leadership

Qualification

Creative strategyBrand strategyCampaign developmentAudience insightsInfluenceStorytellingCollaboration

Required

12+ years of creative and/or brand strategy experience, MUST have both agency side and in-house experience, with a bachelor's degree

Seniority in the strategic space - You should be a senior expert in the strategy space, able to navigate projects as a key leader on the Cash App Creative team

Experience working in a creative agency environment, and comfortable working as an embedded strategist within a creative team

Experience working on culture-forward brands, and deep love and obsession with culture and how it impacts brands and creativity

Ability to guide, foster, and shape creative work. You should identify as that strategist that creatives consistently turn to to answer the hard problems – and someone who knows the most important part of their job is enabling amazing creativity

Strong storytelling skills - You are an expert at taking in large amounts of information and summarizing it down to its simplest parts – and building a compelling story out of it all

Strong influence - You are an expert at communicating with senior leadership, to drive shifts in overall brand and creative strategy

Benefits

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Company

Cash App

Glassdoor3.9

Cash App is a mobile payment service that allows users to send, receive, and store money. It is a sub-organization of Block.

Founded in 2013

San Francisco, California, USA

1001-5000 employees

http://cash.app

H1B Sponsorship

Cash App has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (257)

2024 (253)

2023 (260)

2022 (297)