University of Rochester Advancement · 1 month ago
Marketing Communications Associate Director, Advancement
River Road Complex Advancement
Full-time
Onsite
Lead/Staff, Director/Executive
$60K/yr - $85K/yr
3+ years expThe University of Rochester is committed to a culture of inclusivity and excellence. The Marketing Communications Associate Director will develop and execute communication strategies to enhance engagement and fundraising efforts while creating compelling content across various platforms.
Higher Education
Responsibilities
Develops communications materials to effectively represent the products, services, brands and/or the organization to customers and prospects
Applies various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services and brands
Creates multimedia packages, such as letters, brochures, and video
Develops clear, concise content for press releases, website updates, print materials, and social media networks, ensuring consistent and effective messaging across all platforms
Plans, manages, and executes strategies for the communications team that raises money and drives engagement
Writes and develops compelling content
Identifies and creates compelling, audience-aligned digital and print content that communicates and supports the University’s strategic goals, initiatives, and priorities, as well as other relevant needs as defined by leadership
Interviews subject matter experts and synthesize complex scholarship, industry concepts, or important messaging for a broad, non-specialist audience, and collaborates closely with in-house editors, photographers, video producers, graphic and web designers, and others to execute on content deliverables
Leads project management for communications projects, including social media
Builds and maintains relationships with key constituents across campus to consult, advise, or execute on communications plans and projects with a high degree of professionalism, judgment, and understanding of needs and goal
Contributes to the development of and executes annual marketing operations plans to help raise money and create engagement
Sets clear goals for the team and aligns unit goals with advancement goals
Pursues and coordinates content distribution and promotion creatively and strategically, including through search engine optimization and marketing, local, national, and international news media coverage, social media engagement, internal communications channels, and other methods and avenues as appropriate
Stays current with the latest issues, trends, and best practices in an ever-changing multimedia communications landscape
Other duties as assigned
Qualification
Required
Bachelor's degree and 3 years of relevant experience required
Or equivalent combination of education and experience
Company
University of Rochester Advancement
The University of Rochester, one of the nation’s top private research universities, has built a national caliber advancement program in support of the largest campaign in the University’s history.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase