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Yotta Games · 2 months ago

User Acquisition Manager

El Segundo, CA

Full-time

Hybrid

Mid Level

$70K/yr - $140K/yr

3+ years exp

Yotta Games is a globally ranked game developer focused on creating exciting and engaging games. The User Acquisition Manager will design and execute user acquisition strategies across multiple channels, prioritizing sustainable growth while collaborating with various teams to optimize user acquisition activities.

AppsGamingSoftware

Responsibilities

Manage a variety of user acquisition channels to acquire mobile users (include, but not limited to: Google, Facebook, Snapchat, Twitter, Tik Tok…etc)

Responsible for UA optimization, A/B testing, and leading innovative improvement against assigned targets

Collaborate with Product, Research, Creative Art, and other teams to develop new and improve existing UA strategies and activities

Develop insights, testing methodologies, and process optimization for activities like UA, user analysis, and market trends monitoring

Qualification

User acquisition strategiesMedia buyingPerformance marketingExcel proficiencySQL/Python proficiencyPassion for digital marketingPassion for video gamesFunnel metricsRetention rates knowledgeLTV predictions knowledge