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Nanit · 1 month ago

Director, Creative Design

New York, NY

Full-time

Hybrid

Director/Executive

$140K/yr - $150K/yr

8+ years exp

Nanit is a high-growth baby tech company revolutionizing parenting through advanced monitoring products. The Director, Creative Design will lead the visual identity and creative execution for the brand, overseeing a team and ensuring compelling design that resonates with modern families.

BabyChild CareHealth CareInformation TechnologyMachine Learning

Work & Life Balance

Responsibilities

Own the creative vision, art direction, and design strategy, ensuring brand consistency across marketing, product, content, and social

Concept and design integrated brand campaigns and initiatives end-to-end

Develop performance-driven creative that optimizes engagement, conversion, and brand love

Lead photo and video production, from concept development to execution, creating assets that resonate with parents and drive action

Oversee and assist designers across multiple touchpoints, including website, email, paid media, social, and in-app experiences

Build, mentor, and lead a high-performing creative team including two direct reports and a roster of freelance talent

Partner closely with Brand, Growth and Product teams to align creative execution with business objectives

Translate brand vision and platform into compelling, customer-first design solutions

Develop and implement best practices for design, creative testing, and optimization to ensure continual improvement

Stay ahead of cultural, industry, and technological trends, including AI-driven creative tools, to enhance efficiency and impact

Qualification

Art directionDesign strategyPerformance marketingCreative visionAdobe Creative SuiteFigmaVideo productionCustomer engagementCross-channel designTeam leadership

Required

8+ years of proven design experience in leadership roles in consumer-facing, digital-first environment, ideally within a tech-enable or lifestyle-focused brand

Proven experience leading and managing internal and external design teams, with a strong portfolio demonstrating leadership across multiple disciplines

A hands-on leader who roles up their sleeves to work alongside the team

Exceptional creative vision and deep understanding of brand identity creation and high-impact, performance-driven creative work across paid, owned and earned channels

Expertise in art direction, photography, video production, and cross-channel design

Strong understanding of performance marketing, conversion optimization, and customer engagement strategies

A self-starter that's excited to join and contribute to a mission driven company

Proficiency in Adobe Creative Suite, Figma, and emerging creative technologies