Apply on Employer Site

Waters Corporation · 2 months ago

Creative Strategist & Designer

Milford, MA

Full-time

Hybrid

Senior Level

5+ years exp

Waters Corporation is a global leader in analytical instruments and technologies, seeking a Creative Designer/Strategist to join their innovative team. The role focuses on developing creative designs and strategies that align with business objectives while collaborating closely with team members and analyzing campaign effectiveness.

Search Engine

Responsibilities

Create innovative designs and concepts for campaigns, products, or initiatives, ensuring alignment with business goals through market research and data analysis-understand what is working and what is not

Help define visual direction for campaigns and product launches

Work closely with the creative team to ensure that the creative output aligns with the overall strategy and meets audience needs

Partner with the Creative Director to maintain brand standards and develop clear creative vision

Evaluate the effectiveness of campaigns, making data-driven decisions to optimize future design concepts and strategies

Keep up-to-date with industry trends, consumer behaviors, and competitor strategies to inform creative direction

Evaluate market research and work closely with other team members to ensure that design concepts and strategies are aligned with business objectives

Qualification

Graphic DesignDesign Software ProficiencyStrategic PlanningAnalytical SkillsDigital Marketing KnowledgeCommunication Skills

Required

Bachelor's degree in Graphic Design, Arts/Communications

5-7 years of experience in creative design/strategy, branding, or strategic design roles

Design Software Proficient: Skilled in using industry-standard tools like Adobe Illustrator, Photoshop, and InDesign

Proven track record of developing successful campaigns for large brands

Strong analytical skills with a good grasp of design principles, typography, color theory, and layout

Excellent written and verbal communication skills with ability to present complex ideas simply

Proficiency in strategic planning tools, research platforms, and analytics software

Deep understanding of digital marketing ecosystems and emerging media landscapes

Company

Waters Corporation

Glassdoor3.6

Waters Corporation is a global leader in analytical instruments, separations technologies, and software, serving the life, materials, food, and environmental sciences for over 65 years.

Founded in 1905

Milford, Massachusetts, USA

5001-10000 employees