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Cetera Financial Group · 1 day ago

Public Relations Manager

San Diego, CA

Full-time

Hybrid

Mid, Senior Level

$85K/yr - $110K/yr

6+ years exp

Cetera Financial Group is seeking an experienced Public Relations Manager to join their dynamic Corporate Communications team. This role will help elevate Cetera's brand presence and strengthen their share of voice with industry and national news media while ensuring consistent delivery of impactful communications.

AdviceFinancial ServicesRetailRetirementWealth Management

Hiring Manager

Hailey Bernier

Responsibilities

Draft and distribute press releases, pitches, and media statements; engage proactively with journalists and trade reporters; support both proactive and reactive media opportunities

Own the awards and rankings calendar, ensuring thoughtful submissions that highlight Cetera’s competitive differentiators

Develop bylined articles, executive quotes, op-eds, and speaking abstracts to position Cetera leaders as industry experts

Help manage day-to-day agency interactions, ensuring two-way accountability and high-quality output aligned with KPIs and deadlines

Partner with the social/digital team to amplify PR moments across owned channels

Collaborate with communications leadership on integration announcements

Support rapid response needs, including drafting holding statements, FAQs, and internal talking points

Track press coverage, awards, and share-of-voice metrics; provide regular reporting and insights to leadership

Qualification

Public RelationsMedia RelationsWriting SkillsFinancial Services ExperienceAgency ManagementCrisis CommunicationM&A CommunicationCollaborative Approach

Required

Bachelor's degree in communications, journalism, public relations or related field

6+ years of public relations experience

Exceptional writing, editing, and storytelling skills, adept at both simplifying complex topics and handling a heavy writing workload

Experience building and maintaining media relationships, particularly in business and financial trade press

Proven ability to manage PR agencies and external partners

Comfort working across functional teams, with a collaborative and proactive approach

Willingness to travel up to 10% to support company conferences and events

Preferred

financial services, wealth management, or investment management background strongly preferred

M&A or financial relations communications experience a plus

Benefits

Inclusive health, dental, vision and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.

Easy access to mental health benefits to meet our team members and their families where they are.

20+ days of paid time off (PTO), paid holidays, and 2 paid wellness days to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.

401(k) Savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.

Paid parental leave to support all team members with birth, adoption, and foster.

Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.

Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.