Beyond Type 1 · 2 months ago
Lifecycle Marketing Manager
San Mateo, CA
Full-time
Onsite
Mid Level
$100K/yr - $120K/yrBeyond Type 1 is focused on improving the lives of those affected by diabetes, and they are seeking a Lifecycle Marketing Manager to enhance their marketing efforts. This role will design and optimize personalized journeys for constituents, utilizing CRM and CDP tools to drive engagement and retention.
Health CareNon Profit
Responsibilities
Under guidance from the Director of Digital Marketing, design, document, and manage end-to-end multi-channel journeys, ensuring constituents are directed to the most relevant communication streams based on their behavior and interests
For key segments (newly diagnosed, content consumers, program participants, and donors), design and implement a refreshed new user onboarding email journey to deepen brand affinity
Lead the strategic planning, launch, and ongoing management of multiple, segment-specific marketing subscriptions (beyond the general "The Drop" newsletter) designed to deliver highly relevant content to different constituent needs (e.g., newly diagnosed, specific program updates, type-specific content, parent resources, etc.)
Define the content strategy and execution cadence for the new portfolio of subscriptions, focusing on maximizing engagement and mitigating churn from the general newsletter
Using a CDP, build complex audience email nurture journeys for various programmatic and campaign needs translating business goals into dynamic, actionable segments used for both automated journeys and new subscription targeting
Utilize segmented data to drive highly personalized email content and collaborate with the web team to ensure data drives customized website experiences
Partner with Fractional CIO and digital agency on workflow setup/automation support needed to execute email journeys
Develop specific lifecycle campaigns designed to convert engaged constituents into small-level donors and program volunteers
Develop and maintain an email marketing calendar to ensure timely and relevant communication with target audiences
Pull email performance data for campaign/programmatic insights
Create, edit, and enhance website pages, optimizing for SEO and user experience; perform routine page updates (page edits, landing page creation, form creation, surveys etc.)
Manage day-to-day relationship with marketing agency for complex website edits/adjustments (technical edits, new tool implementation, etc.)
Create and update programmatic landing pages based on program needs
Optimize individual web pages by adjusting content, headings, image alt tags, and internal linking to align with target keywords and improve search engine crawling
Collaborate with the Director of Digital Marketing to plan and present reports on digital marketing performance to stakeholders, highlighting key trends
Minimal travel may be required for team/organization-wide offsites
Qualification
Required
Deep knowledge of email marketing best practices, automation, and user segmentation
Proven experience building complex, audience-based marketing using a Customer Data Platform (CDP) such as Segment, mParticle or Treasure Data
Expert knowledge of CRM (e.g. HubSpot), including automation, template structure, and list hygiene
Demonstrated success in creating, launching, and managing a portfolio of email subscriptions / newsletters
Familiarity with Google Analytics and other marketing data analytics tools (i.e. Segment, Looker Studio, and Hubspot)
Strong quantitative and analytical skills with the ability to define KPIs, set up tracking, and synthesize campaign data to drive actionable improvements
Experience designing and executing thought leadership campaigns
Copywriting experience, with an emphasis on email and thought leadership copy
Ability to create, edit, and optimize web properties to deliver desired results
Strong familiarity with project management software tools, methodologies, and best practices
Flexibility in managing time-sensitive requests
A passion for the mission of Beyond Type 1
Company
Beyond Type 1
Beyond Type 1 is the largest diabetes org online, funding advocacy, education and cure research.
Founded in 2015
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$1.05MKey Investors
The Leona M. and Harry B. Helmsley Charitable Trust
2021-11-09Grant· $0.75M
2018-01-01Grant· $0.3M
Leadership Team
Sarah Lucas
Co-Founder Beyond Type 1
Margaret Stimpson
Director of Partnerships and Social Impact
Recent News
2025-11-13
2025-10-15
Company data provided by crunchbase