Rimini Street · 1 day ago
Client Marketing Director
Rimini Street, Inc. is a global provider of enterprise software support and management solutions. They are seeking a strategic Client Marketing Director to lead initiatives that drive demand and deepen client engagement while shaping client-centric programs to fuel retention and brand loyalty.
EnterpriseEnterprise SoftwareInformation TechnologySoftware
Responsibilities
Develop and execute a comprehensive client marketing strategy aligned with business goals, including demand generation, advocacy, retention, and expansion
Work closely with Client Advocacy to help scale reference and advocacy programs, including case studies, testimonials, videos, and speaking opportunities
Help establish and build client engagement program of record, including, but not limited to digital engagement platforms (e.g., Influitive) to drive referenceable relationships and peer-to-peer engagement
Partner with Account Management and Client Success to identify high-value clients for marketing engagement and storytelling
Create compelling client-facing content that supports sales enablement, demand generation, and thought leadership
Collaborate with Client Advocacy and Product Marketing to align messaging and positioning with client proof points and success stories
Help develop and manage Client Advisory Boards and executive engagement programs
Partner with Campaign/ Demand Gen, and Field Marketing on client lifecycle marketing campaigns that drive onboarding, adoption, renewal, and upsell opportunities
Analyze client data and feedback to inform marketing strategies and improve client experience
Measure and report on the effectiveness of client marketing programs, including influence on pipeline, deal velocity, retention, and NPS
Act as a champion for the voice of the client across the organization
Qualification
Required
BS/BA degree required
8+ years of experience in B2B marketing, with a focus on client marketing, advocacy, or lifecycle marketing
Proven success in building and scaling client marketing programs in enterprise software or SaaS environments
Experience working cross-functionally with Sales, Client Success, and Product Marketing teams
Strong background in storytelling, content creation, and client engagement strategies
Familiarity with CRM, marketing automation, and client advocacy platforms (e.g., Salesforce, Gainsight, HubSpot, Marketo)
Experience with data visualization tools (e.g., Qlik,)
Exceptional communication and relationship-building skills
Strategic thinker with a bias for action and results
Strong project management and organizational skills
Ability to translate client insights into compelling marketing assets
Comfortable working in a fast-paced, matrixed environment
Passion for elevating the client voice and driving business impact
Demonstrated success in leading cross-functional initiatives and mentoring team members
Preferred
Advanced degree or MBA
Experience with Account-Based Marketing (ABM) strategies
Familiarity with client journey mapping across personas and segments
Background in executive engagement programs such as C-level roundtables or QBRs
Benefits
Medical, Dental, and Vision insurance
Disability insurance
Paid Parental Leave
401(k) program
Generous Paid time off (PTO)
Company
Rimini Street
Rimini Street is an independent provider of enterprise software support services for Oracle and SAP licensees.
Funding
Current Stage
Public CompanyTotal Funding
$380.15MKey Investors
Colbeck CapitalBridge Bank
2021-07-08Post Ipo Debt· $90M
2018-07-19Post Ipo Debt· $140M
2017-10-11IPO
Recent News
Business Wire
2026-01-06
Help Net Security
2025-12-30
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