Anthropologie · 4 weeks ago
Anthropologie Search Marketing Manager
Philadelphia, PA
Full-time
Onsite
Senior Level
5+ years expAnthropologie is hiring a Search Marketing Manager to lead search marketing activation strategy for Anthropologie Group brands. This role involves collaborating with various teams to develop and execute strategic plans that drive growth through both paid and organic search initiatives.
BeautyEdiscoveryFashionLifestyleRetail
Responsibilities
Serve as a trusted advisor to leadership, providing expert recommendations on paid and organic search strategy including but not limited to : investment decisions, technology innovation, and general channel strategy
Synthesize complex performance data into clear, actionable insights for senior leadership, highlighting channel impact on divisional and total business performance
Monitor channel/agency performance and pacing against KPIs (ROAS, CPA, CTR) and hold regular check-ins to review optimizations and results
Continuously identify and implement innovative paid search tactics, leveraging emerging platform features and industry best practices to drive competitive advantage
Translate high-level business priorities into actionable search initiatives, ensuring alignment across brand and divisional strategies
Build projections and investment recommendations for allocation and monthly spend pacing, working with the agency to adjust plans and budgets as needed
Lead agency and internal teams with authority and clarity, ensuring flawless execution of paid search campaigns while making data-driven decisions that optimize performance and influence broader marketing strategies. This includes, but is not limited to, the following activities
Evaluate and challenge agency and platform recommendations, providing strategic input and ensuring data-driven decision-making
Proactively identify and implement innovative paid search tactics, leveraging emerging platform features and industry best practices to drive competitive advantage and measurable business impact
Review and approve agency media plans, keyword strategies, and ad copy, ensuring they meet brand guidelines and performance goals
Ensure accurate tracking and reporting by validating agency implementation of conversion tracking, pixels, and analytics integrations
Ensure regular campaign structure and setting are audited periodically to confirm adherence to best practices and compliance requirements
Contribute to other team projects and initiatives, remaining flexible and willingness to support opportunities to drive the business
Champion a culture of testing and learning by designing experiments that inform future strategy and deliver measurable business impact
Manage a paid search specialist and organic social team of 2 through fostering career development opportunities and skills growth
Drive cross-functional alignment by collaborating with creative, merchandising, and analytics teams to integrate paid search initiatives into holistic marketing campaigns that support brand and divisional objectives Lead and expand a shopping campaign strategy to drive profitable demand to drive key areas of the business
Work closely with Ad Tech partners, to develop and implement advanced automation and optimization solutions that will drive efficiencies
Qualification
Required
5 - 7 years' experience in search marketing – both paid and organic, with emphasis on Paid
Expert in paid search platforms and tools
Agency and/or consulting experience a plus
Expert in PMAX/Shopping Campaign Optimization
Experience collaborating with both internal resources, external resources to develop strategies that meet department goals within budget and established timelines
Experience in diagnosing, isolating, and resolving complex issues and recommending and implementing strategies to resolve problems
Experience presenting recommendations and/or test ideas informed by internal and external trends
Experience analyzing channel results and laddering channel insights up to business goals
High degree of project management skill
Medium to High Familiarity with web analytics
Passion for search, staying on top of the changing ecosystem including advertising formats, Search AI landscape, and other technologies
An innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiatives
A collaborative, ‘team-first' attitude, leave ego at the door
Growth mindset
Positive, can-do, problem solving attitude, purposeful, but ability to have fun, etc
Preferred
SEO experience is preferred
Benefits
Medical
Dental
Vision
PTO
Generous employee discounts
Retirement savings
And much more!
Company
Anthropologie
Anthropologie is a clothing company that offers clothing, jewelry, home furnishings, decoration, beauty, and gifts.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
A
Anu Narayanan
Chief Merchandising Officer
Chris Milligan
Sr. Director of Business Integration for Anthropologie
Recent News
2026-01-24
Company data provided by crunchbase