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Wesco · 1 month ago

Marketing Specialist- Paid Search

225 W Station Square Dr, Pittsburgh, PA, 15219, US

Full-time

Onsite

Entry, Mid Level

$58K/yr - $92K/yr

1+ years exp

Wesco is a leading company in the marketing sector, and they are seeking a Paid Search Specialist to enhance their online paid search campaigns. The role involves executing, optimizing, and reporting on search engine marketing strategies to improve website traffic and drive conversions.

CommercialElectronicsManufacturing

Responsibilities

Execute the planning, development, deployment, and optimization of paid search campaigns across Google, Yahoo, and Bing

Conduct keyword research, analyze campaign performance data, write, and implement ad copy

Set bid strategies and manage budgets for multiple stores to ensure maximum ROAS

Utilize analytics tools to monitor, analyze, and report on the performance of all PPC campaigns, focusing on key performance indicators (KPIs)

Identify areas for improvement, implement A/B tests, and optimize campaigns to achieve optimal results

Collaborate with the content marketing team to ensure a cohesive brand voice and align SEM campaigns with overall marketing initiatives

Stay updated with the latest practices, strategies, and industry standards related to SEO, SEM, and PPC

Other duties as assigned

Qualification

SEM campaign executionGoogle AnalyticsKeyword research toolsMarketing strategyAnalytical skillsCommunication skillsProblem-solving skillsTime-management skillsCreativityInterpersonal skills

Required

Associate's degree required

1 to 3 years required of product or field marketing experience, preferably in Fortune 500 company

Marketing strategy and implementation, including a working knowledge of multi-channel marketing

Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, Powerpoint) and at least basic- to intermediate-level HTML skills

Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly

Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s)

Highly organized and detail oriented, with a customer-centric focus and commitment to quality

Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the 'big picture.'

Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction

Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results

Able to manage conflict and ambiguous situations through excellent interpersonal skills and team orientation and the ability to make sound decisions based upon a mixture of analysis, wisdom and judgment

Able to utilize effective time-management skills and work in a fast-paced dynamic environment

Demonstrates high levels of integrity and ethics that allow for high levels of intra- and inter-departmental trust

Preferred

Bachelor's degree in marketing or related field preferred

5 years preferred of product or field marketing experience, preferably in Fortune 500 company

3 years of experience preferred in strategic business planning

2-3 years of experience in successfully developing and executing SEM campaigns across Google, Yahoo and Bing preferred

Proficiency in analytic tools such a Google/Adobe Analytics to analyze campaign performance and make data driven decisions preferred

Experience with keyword research tools like SEMRush, seoClarity, MOZ and Ahrefs preferred

Knowledge of industry, including suppliers, customers, competition, trends and advances in eCommerce and digital marketing, and WESCO's business lines, strengths and challenges is preferred

Able to travel is preferred