Ziplines Education · 2 months ago
Lifecycle Marketing Director
United States
Full-time
Remote
Lead/Staff, Director/Executive
$160K/yr - $180K/yr
5+ years expZiplines Education is a category-leading education company that partners with universities to deliver industry-focused certificate courses. They are seeking a hands-on Lifecycle Marketing Director to own their email and SMS strategy, execution, and optimization across the customer journey while leading a small team in a fast-paced growth environment.
Corporate TrainingE-LearningHigher Education
Responsibilities
Develop and flawlessly execute customer lifecycle strategies across email and SMS to drive engagement and enrollments
Own optimization and testing priorities, segmentation, and personalization strategy across lifecycle stages
Build, test, and optimize automation workflows (conversion, winback, cross-sell, etc.) in HubSpot, and help inform future ESP platform decisions that support growth and efficiency
Partner with Analytics to optimize Looker dashboards and track performance against key lifecycle KPIs
Run A/B tests, analyze performance data, and synthesize insights to drive continuous improvement
Manage audience health and data hygiene across CRM and marketing automation systems to ensure strong deliverability and performance visibility
Manage and mentor a small team of lifecycle marketing specialists, fostering a culture of learning and excellence
Partner with Product Marketing, Growth, and Creative to ensure messaging alignment and cross-channel consistency
Identify opportunities to scale lifecycle impact through process improvements, tooling, and automation
Qualification
Required
5–8 years of experience in lifecycle, CRM, or retention marketing, ideally within a B2C or D2C brand
Deep hands-on experience with HubSpot (automation, workflows, segmentation, reporting)
Strong analytical skills and proficiency with Looker or similar BI tools
Proven ability to plan and flawlessly execute campaigns end-to-end — from strategy and segmentation to creative brief and QA
Strong understanding of email and SMS best practices, deliverability, and compliance (CAN-SPAM, TCPA)
Experience managing and mentoring a small team
Excellent project management, collaboration, and communication skills
Preferred
Experience integrating HubSpot with optimization or monitoring tools
Light HTML/CSS editing
Prior startup experience
Benefits
Time off: We offer a flexible paid time off policy, in addition to 10 paid holidays.
Flexible, remote work environment: We are a fully distributed team with folks all over the U.S. We meet as a full team at least one time per week and have in-person gatherings or team offsites one or more times per year.
Family health and wellness: Choose from a range of medical, dental, and vision insurance plans (premiums start at $0/month) for yourself or your family.
401K: We know your future self will thank you when you start contributing to your company-sponsored 401k.
Company
Ziplines Education
Ziplines Education partners with universities to deliver industry-focused certificate courses.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$6.4MKey Investors
Jackson Square VenturesWildcat Venture Partners
2024-02-21Series A· $6.4M
2020-06-23Seed
2017-04-25Seed
Leadership Team
Sara Leoni
Founder and CEO
Juli Zarzour
COO
Recent News
BizTimes - Milwaukee Business News
2025-01-29
Company data provided by crunchbase