Red Bull · 5 days ago
Manager, Field Marketing (Boston)
Boston, MA
Full-time
Onsite
Mid, Senior Level
$85K/yr - $128K/yr
3+ years expRed Bull is a leading brand in the beverage industry, and they are seeking a Field Marketing Manager to represent the brand at the local level. The role involves developing and executing marketing initiatives, fostering community relationships, and ensuring the brand's presence aligns with global strategies.
Food and BeverageWholesale
Responsibilities
Incorporate global and national Red Bull priorities, strategies, and the brand's philosophy into local initiatives, ensuring the development of a localized representation of the global brand
Foster a deep understanding of the consumer across various fields within the region, serving as a foundation for the creation and implementation of locally relevant ideas and strategies
Develop ideas and programs that enhance the brand's image and promote awareness of product functionality at a local level by collaborating closely with regional and national Sports, Culture, and Brand Marketing teams
Take the lead on gathering and analyzing regional intelligence, including market insights, consumer behavior, and competitor activities, and share this information with the regional and national teams
Collaborate with regional sales teams to ensure both mental and physical availability of the product in On-Premise, Off-Premise, and New Business environments, making the product consistently accessible during all field marketing activities
Work cross-functionally, effectively managing both internal and external requests, while aligning with the priorities outlined in the annual business plan
Develop and support local key events, scenes, and marketing opportunities aligned with Red Bull's brand values, tailored to the preferences of the local consumer base and media landscape, with an emphasis on fostering active participation
Ensure that every interaction consumers have with the brand is positive by focusing on attention to detail and delivering premium execution at events and across all field marketing activities
Always consider both the consumer perspective and the brand identity in every initiative, ensuring that communication with the target audience is effective, engaging, and resourceful
Enhance select third-party events by establishing the appropriate level of Red Bull branding and support, with the aim of increasing brand visibility and encouraging product usage within relevant communities and cultural spaces
Develop a strong network and maintain sustainable relationships with key regional influencers, including local authorities, sports and fitness leaders, cultural figures, entrepreneurial communities, and representatives from local media platforms (TV, radio, print, digital, and social media)
Coordinate with the Sports Marketing teams to integrate Red Bull athlete activations into plans, creating cohesive and strategic 360-degree campaigns to expand the brand's reach and impact
Regularly apply successful global, national, and regional strategies where relevant, ensuring alignment with best practices and past learnings
Work collaboratively with regional sports event marketing teams to strategically utilize the Event Vehicle program, creating moments that surprise and excite consumers
Understand the latest generational trends by staying connected with our consumers and engaging with our networks across various settings
Collaborate with the local team in generating ideas for the field, leveraging their personal university experiences to identify technology, digital, or socially driven consumer trends at an early stage
Develop new and innovative concepts that bring the brand to life by tapping into local networks, communities, and opinion leaders
Execute these ideas with a strategic balance of the four pillars of the marketing mix, drawing on your deep understanding of the region while aligning with both global and national priorities
Ensure that digital and social media are at the core of every field marketing initiative
Identify and thoughtfully support cross-marketing opportunities, fostering collaboration between sales, marketing, and Red Bull Media House
Serve as a role model by embodying Red Bull's values and demonstrating a consistently motivating and inspiring tone of voice
Source, recruit, train, and manage Field Marketing Specialists (FMSs) who align with the brand, exhibit the Red Bull attitude, and are a perfect fit for the field environment
Guide and mentor FMSs in the processes of sourcing, hiring, and training their Student Marketeers, while personally approving each hire
Establish regional objectives and set clear, measurable goals for FMSs to drive accountability toward key deliverables
Conduct regular performance reviews, including ongoing feedback, mid-year evaluations, and end-of-year assessments
Provide continuous coaching and support to ensure FMSs successfully achieve their targets
Regularly evaluate and identify the development needs of FMSs, working closely with the Head of Field to facilitate growth and improvement initiatives
Implement and maintain an organized and efficient logistical system for warehousing and infrastructure to ensure the availability of appropriate tools and management processes that support local needs, all while maintaining a premium standard of appearance
Develop and oversee the regional budget in collaboration with the Head of Field and the Regional Marketing Team
Continuously identify opportunities for cost savings and operational efficiencies to benefit the company within the region
Manage field-related expenses and general administrative tasks
Foster strategic, mutually beneficial partnerships by collaborating with other brands, organizations, and networks that provide added value, such as expertise, connections, products, budgets, or facilities
Qualification
Required
A minimum of 3 years of marketing experience
Proven experience in people management, including hiring, training, and motivating teams
Previous involvement in working with commercial teams, such as general sales or trade marketing
Demonstrated expertise in negotiation and budget management
A strong networker and communicator who can build connections, open opportunities, and generate excitement around ideas
Excellent leadership, strategic planning, and project management capabilities
A deep and ongoing understanding of consumer trends and insights (including digital trends, university life, and lifestyle patterns), combined with a solid grasp of EPC culture in sports and regional cultural dynamics
A creative marketing professional with a thorough understanding of brand strategy and innovation, capable of implementing new ideas effectively
Ability to manage multiple tasks simultaneously and collaborate with cross-functional teams that have diverse objectives and personalities
Exceptional verbal and written communication skills, including proficiency in presenting and conducting training sessions
Bachelor's degree or equivalent professional experience required
Fluency in English is mandatory; additional language skills are a plus
Must possess a valid U.S. driver's license
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Company
Red Bull
Red Bull is a beverage company that offers energy drinks.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Tetrick
Senior Communications Manager
Recent News
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