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Ariat International · 1 day ago

Senior Manager, Paid Brand Media

San Leandro, CA

Full-time

Onsite

Senior Level

$135K/yr - $145K/yr

6+ years exp

Ariat International is an innovative outdoor global brand specializing in high-quality footwear and apparel for outdoor enthusiasts. They are seeking a Senior Paid Brand Media Manager to oversee and optimize upper-funnel paid media campaigns, focusing on driving brand awareness and demand across eCommerce and retail channels.

FashionManufacturingProduct Design

Responsibilities

Leading planning and execution of upper-funnel paid brand media campaigns across TV, streaming TV, radio/audio, billboards/OOH, programmatic display, and ancillary channels

Partnering with brand marketing, creative, eCommerce, and wholesale teams to ensure media activations support both direct-to-consumer and retail/wholesale objectives

Managing external media agencies and platform partners, ensuring campaigns deliver on performance metrics, budget efficiency, and brand goals

Analyzing and reporting on campaign effectiveness, leveraging brand lift studies, reach/frequency, and media mix modeling to optimize spend

Staying ahead of media industry trends, piloting new opportunities, and evaluating new platforms to expand reach and relevance with key audiences

Collaborating with director to manage media budgets, forecasts, and reconciliations

Mentoring cross-functional team members, fostering growth and best practices in brand media

Other job duties as assigned

Qualification

Paid media planningBrand media expertiseMedia budget managementMeasurement toolsEmerging media evaluationCross-functional collaborationCommunication skillsPresentation skills