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Walmart Canada · 2 months ago

Senior Manager, Digital Media- Affiliate Partnerships

Hoboken, NJ

Full-time

Onsite

Senior Level

6+ years exp

Walmart Canada is a leading retail company, and they are seeking a Senior Manager of Content & Influencer Affiliate Partnerships. The role focuses on developing and leading business strategies, partnerships, and activations to inspire customer shopping, working closely with various teams to manage critical strategic partnerships and collaborations.

DeliveryRetailShopping

Responsibilities

Drive content partnerships, influencer affiliates, & branded content strategy & execution including business development, partner recruitment & onboarding, and optimization & growth

Form new relationships with influencer commerce platforms, and deepen existing partnerships

Grow strategic content and commerce partnerships. These initiatives will range from partnerships & integrations with media companies, to collaborations with up and coming brands, to experiential marketing and popup shops that showcase Walmart’s value proposition beyond product

Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership

Help create a pipeline of new ideas and methods of marketing including “test and learn” plans and analyze relative ROI possibilities

Coordinate with key stakeholders across external and internal teams to get projects across the finish line

Accurately quantity and forecast content affiliate performance to maximize chance of success and minimize risk to the business. Includes P/L management of content & influencer affiliate programs

Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership

Create clear cross-functional deliverables and coordinate with key stakeholders across external and internal teams

Qualification

Performance MarketingStrategic PartnershipsDigital MarketingData AnalysisContent StrategyRelationship ManagementExcel ProficiencyPowerPoint ProficiencyCommunication SkillsOrganizational SkillsPresentation Skills

Required

Minimum 6-8+ years of work experience in a related area (e.g. Performance Marketing, Strategic Partnerships, Commerce, Social Platforms, Digital Marketing)

Performance mindset with experience optimizing based on conversion-based KPIs

Established industry relationships and experience working with marketing leaders and client organizations, particularly across media, retail, and/or ecommerce

Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights

Gravitas to advocate, influence, and gain buy in both internally and externally

Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or ecommerce

Effective communication skills – you're equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a “make things happen” attitude)

Highly organized and detail-oriented

Extensive experience with Excel, PowerPoint, particularly in relation to pacing/forecasting, building pitch decks, and communicating strategy, plans, and insights

Benefits

Health benefits include medical, vision and dental coverage.

Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.