On · 1 week ago
Senior Lead - Retail & Events Marketing, LATAM
Portland, OR
Full-time
Onsite
Senior Level, Lead/Staff
7+ years expOn is a company focused on growth and progress, seeking a Senior Lead - Brand Experience for the LATAM region. This role involves owning the planning and execution of brand experience initiatives, driving brand elevation, and managing complex projects that align with local culture and consumer behavior.
Product DesignSporting GoodsSports
Responsibilities
Own the planning, execution, and review of all Brand Experience initiatives across LATAM, including omnichannel retail, community, and event activations
Partner with regional Marketing, Sales, Retail and Global Brand Experience teams to ensure brand strategies and visual merchandising standards are consistently and flawlessly executed across all physical touchpoints
Drive the scoping and execution of complex projects with a significant impact on local stakeholders, ensuring alignment between entrepreneurial, innovative approaches and necessary organizational structure
Act as the region's expert on consumer behavior, local culture, and emerging technologies, translating these insights into innovative, high-impact brand experiences
Proactively identify underlying issues and root causes in execution, providing clear direction and support to others to deliver effective solutions to new, complex problems
Oversee the allocation and tracking of regional Brand Experience budgets, ensuring efficient resource deployment and clear articulation of return on investment (ROI)
Foster a culture of continuous improvement, challenging the status quo, and taking unconventional ways to deliver results that elevate the On brand in the LATAM market
Identify and partner with agencies to enable experiences that can be scaled cross regionally, according to local needs
Qualification
Required
7+ years of progressive experience in brand experience, experiential marketing, or multi-channel retail development within a premium or performance-oriented global brand, ideally in the footwear or apparel industries
An in-depth understanding of the LATAM consumer, omnichannel retail dynamics, and how to translate global brand aesthetics into compelling local physical experiences
A keen eye for design, ensuring every touchpoint upholds On's premium visual language and quality standards, consistently delivering exceptional execution and high-quality outputs
Proven ability to thrive in a dynamic, rapidly growing environment, utilizing your knowledge of industry trends and emerging technologies to drive continuous innovation in regional activations
Exceptional communication and stakeholder management skills, capable of influencing senior leaders, fostering cross-functional alignment, and providing clear direction to external partners across the region
Benefits
Personal self-care for both physical and mental well-being
Company
On is a sports brand developing sporting goods fixed in technology, design, and impact.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Roger FedererStripesPhilippe Bubb
2021-09-15IPO
2019-11-25Series Unknown
2017-12-13Series A
Leadership Team
David Allemann
Co-Founder and Executive Co-Chairman
Pilar Verduga
Digital Channel Manager - Digital Marketing & SEO Specialist - Acquisition Team
Recent News
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