Logical Media Group · 2 months ago
Digital Marketing Paid Search (PPC) Strategist (Remote in US)
United States
Full-time
Remote
Mid Level
$60K/yr - $70K/yr
3+ years expLogical Media Group is a digital marketing agency specializing in paid media strategies. The Paid Media Strategist will be responsible for managing and optimizing client accounts, conducting data analysis, and staying updated on market trends to enhance client performance in paid search and social advertising.
AdvertisingInternet of Things
Responsibilities
Lead, maintain, and continuously optimize client accounts
Demonstrate a deep understanding of clients' goals and business objectives
Create decks to report on campaign performance
Effectively present to clients via in-person, video, and/or call regarding strategy and optimizations
Provide internal and external reporting with regards to the status of a project and how the client and company goals are being met
Identify additional growth opportunities in other marketing channels
Develop, implement, and manage paid search, paid social, and display marketing strategies for a variety of clients
Use campaign data to recommend and implement optimizations to improve overall campaign performance
Extract insight from campaign data, identify relevant trends, and provide well developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives
Use Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest) as well as additional 3rd party software (Marin) to develop new campaigns and edit existing ones to ensure ROI for all clients
Continuously manage and adjust campaign budget allocation
Exhibit clear understanding of overall client messaging and develop search marketing creative, including but not limited to keyword generation, text ad copy creation, and landing page copywriting
Stay up-to-date on and advise clients of the latest trends in online search marketing
Qualification
Required
Bachelors Degree
3 years of Paid Media (search and social) experience at a digital marketing agency
Benefits
Medical, Dental, Vision, Short-Term Disability, and Life insurance
401(k) plus match, to help plan for your future
Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days
Flexible Fridays
Option to work completely remote
Access to senior management and mentoring opportunities
Optional COVID safe company gatherings
Company
Logical Media Group
Logical Media Group is a marketing and advertising company specializing in digital marketing services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Chris O'Neill
CEO
Company data provided by crunchbase