Rippling · 1 day ago
Growth Marketing Lead, Self Serve (PLG)
San Francisco, CA
Full-time
Hybrid
Senior Level
$147K/yr - $257K/yr
6+ years expRippling is a company that integrates HR, IT, and Finance systems for businesses. The Growth Marketing Lead will be responsible for developing and executing a strategy to maximize product-led growth, generating leads and revenue with minimal sales interaction, while collaborating cross-functionally to optimize campaigns and track key performance indicators.
EmploymentHuman Resources
Responsibilities
Develop the strategy and execute a plan to maximize the outcomes of a product led growth motion at Rippling to sign up and go straight to using our full functionality
You’ll build an experimentation engine within your team that fuels scale and efficiency gains; you’ll optimize via test and learn
Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders to execute campaigns specific to PLG and tap into existing campaign infrastructure while sharing learnings and reporting out on results
Partner with analytics to create a measurement ecosystem that allows us to track leading indicators and KPIs throughout the entire funnel and maximize our ROI
Own the outcomes driven by marketing, growth and product on our self serve attainment
Qualification
Required
6+ years of experience in growth, product, PLG, building companies or general management. Must have experience owning an end to end product
Proven ability to build product marketing fit and scale distribution from owned and unowned channels. Previous experience starting and scaling a company is a plus
You are a self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment
Superb cross-functional collaboration and project management skills. From Day 1, you'll need to align stakeholders across multiple teams—many of which may have competing priorities
Outstanding written and verbal communication skills
You sweat the details - small and big
A creative spark. While analytical chops are critical to your success, we also pride ourselves on being able to think outside the box
Willingness to roll up your sleeves and get stuff done
Preferred
Demonstrated excellence in hiring, building, and retaining world-class teams. While you will initially own a matrixed team, you will eventually need to be able to build and lead a team
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
1001-5000 employees
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Leadership Team
Albert Strasheim
Chief Technology Officer
Adil Syed
CFO
Recent News
2026-01-16
2026-01-15
FundersClub
2026-01-13
Company data provided by crunchbase