Esri · 2 hours ago
Video Program Manager, Audience Engagement & Amplification
Redlands, CA
Full-time
Onsite
Mid, Senior Level
$82K/yr - $138K/yr
5+ years expEsri is a company focused on creating positive global change through GIS technology, and they are seeking a Video Program Manager to enhance audience engagement and amplify their video productions. In this role, you will maximize the value of existing video content, collaborate with various teams to promote Esri's story, and develop a user-friendly video library for staff and partners.
3D TechnologyAnalyticsBig DataCivicTechData VisualizationInternet of ThingsMapping ServicesRemote SensingSoftware
No H1B
Responsibilities
Maximize the value of Esri's award-winning video productions by ensuring that existing content is continuously leveraged, reused, and repurposed for multiple audiences and contexts. This includes building workflows to support ongoing promotion throughout Esri and the GIS community and making best efforts to ensure that new videos are conceived with multiple uses in mind and actively utilized across the organization. It also entails strategically managing any customization and re-versioning of existing video content needed to support this goal
Act as a cross-functional liaison and catalyst who works with Esri business units that actively communicate Esri’s story, such as GBD, Professional Services, Industry, Brand, and Product marketing, to promote and advise on how existing videos can best be deployed in support of their communications goals. Collaborate on projects accordingly. In addition, track and report on how videos are being used
Drive strategic amplification of existing videos by co-developing with Video Executive Producers and Esri sales and marketing teams, story-driven distribution campaigns that extend reach and influence among strategically important audiences. Inform content strategy through performance metrics analysis and trend research
Enable internal business units to access and deploy existing video content by developing and maintaining a user-friendly video library of the Video Team’s work that empowers staff and distributors to browse and search existing content
Qualification
Required
5+ years of experience in marketing, creative services, or related field
Experience developing and leading creative campaigns to strategically extend influence
Proven ability to work cross-functionally with marketing, product, and business teams
Proven ability to identify opportunities to maximize the value of existing assets
Experience building systems or processes to organize content, track usage, and streamline access for stakeholders
Experience using metrics and analytics to measure performance, share insights, and/or inform future strategy
Bachelor's degree in marketing, communications, media, or a related field
Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S
Preferred
Familiarity with platforms like Google Analytics, YouTube Studio, or marketing dashboards to track and report on video performance
Knowledge of ArcGIS and/or mapping technology
Experience with digital asset management tools or libraries, and proficiency in organizing large collections of content
Benefits
Medical, dental, vision, basic and supplemental life insurance for employees (and their families)
401(k) and profit-sharing programs
Minimum accrual of 80 hours of vacation leave
Twelve paid holidays throughout the calendar year
Opportunities for personal and professional growth
Company
Esri
Esri is a software company that devolops geographic information system software, location intelligence, and mapping.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Jay Theodore
Chief Technology Officer
Adam Mollenkopf
Real-Time & Big Data GIS Capability Lead
Recent News
2026-01-09
Business Wire
2025-12-16
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