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SWBC · 1 day ago

Chief Marketing Officer

San Antonio, TX

Full-time

Onsite

Director/Executive

15+ years exp

SWBC is seeking a talented individual to be their Chief Marketing Officer (CMO), responsible for leading the enterprise-wide marketing strategy. This role involves collaboration with ownership and division leaders to drive brand growth, market expansion, and customer acquisition through integrated marketing efforts.

BankingFinanceFinancial ServicesInsurance

Responsibilities

Develop and implement data-driven strategies to forecast market demand and identify growth opportunities

Participate in cross-functional collaboration across Marketing, Sales, Product Development, and Customer Success to drive revenue performance

Direct the creation and execution of multi-channel marketing campaigns to support customer acquisition, retention, and engagement

Oversee brand strategy, to ensure consistent messaging, visual identity, and value proposition across all platforms

Manage digital marketing initiatives including SEO/SEM, AI optimization, social media, email marketing, and performance analytics

Establish KPIs and reporting frameworks to measure marketing effectiveness, campaign ROI, and brand impact

Guide market research and competitive analysis to inform strategic decisions and product positioning

Build and mentor a high-performing marketing team, foster innovation, accountability, and execution excellence

Develop and manage relationships with external agencies, vendors, and marketing partners

Represent SWBC at industry events, civic functions, and strategic forums to promote brand awareness and corporate objectives

Perform other duties as assigned

Qualification

Marketing strategyDigital marketingBrand managementCustomer acquisitionData-driven decision-makingPerformance optimizationCross-functional collaborationCommunication skillsInterpersonal skillsTeam leadership